2011 Frankfurt auto show: VW Up!
Take that, Fiat 500!
Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
- 5G Technician, ETA International
Watch this: VW Up!
Forget the modern Beetle, this VW is much more like the original.
The modern Beetle, Jetta, Passat, Golf, and Eos are all much more elaborate, heavier, and more expensive cars than what VW built its brand on. The Up keeps the company grounded in its roots, with a simple and efficient platform that will support a huge array of variants. It's not unlike the original Beetle platform going into everything from dune buggies to a microbus.
(CNET's full coverage of the 2011 International Motor Show in Frankfurt)