2011 Frankfurt auto show: Mercedes iPhone integration
This is how a legacy brand skews younger.
Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
- 5G Technician, ETA International
Watch this: Mercedes iPhone integration
Mercedes knows its cars say "older and established." And that's a problem.
So what's the first thing you tackle to get tomorrow's buyers hooked on Mercedes today? Work on the iPhone interface and all the stuff around it on the car's main screen. We're not sure the 3D disco effect is the perfect end game, but it's a start. Brian Cooley takes you through it.
(CNET's full coverage of the 2011 International Motor Show in Frankfurt)