The Ford EVOS concept is part of what they mean by "rolling consumer electronics".
This is currently Ford's most important concept car, the one that looks far forward and envisions styling, power and cabin technology innovations the company may bet its brand on. From another carmaker it might be dismissed as car show puffery, but Ford has a pretty good track record lately of putting innovative cars in showrooms. Brian Cooley shows you want the EVOS telegraphs.