2011 Frankfurt auto show: Audi MMI interface concept
A new interface so cool it's almost dirty.
Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
- 5G Technician, ETA International
Watch this: Audi's new MMI interface
A new interface so cool it's almost dirty.
Cars today are full of knobs, buttons, touch screens, haptic feedback, and even handwriting recognition pads. But nobody has adopted this sort of active Braille technology before. Audi may be onto something here in terms of creating an interface that is clear, dynamic, and truly holds no draw for your eyes to leave the road.