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2018 Hyundai Kona packs advanced tech and striking looks in a tidy package

After months of rumors and sneak peeks, Hyundai has finally unveiled its Kona subcompact SUV. The boldly designed small crossover goes on sale this month in Korea, with North America and Europe coming online shortly thereafter.

Named after a Hawaiian coastal region, the Kona slots under Hyundai's popular Tucson, entering the burgeoning B-SUV segment where its funky, love-or-hate aesthetic will go head-to-head with popular cute utes like the Honda HR-V, Jeep Renegade, Mazda CX-3 and Toyota's new C-HR

I ventured over to Korea to get an early look at the new model to see if it has the goods.

Bold styling hews more toward Nissan Juke and Toyota CH-R than Honda's HR-V.

Hyundai

Design

Like most of Hyundai's recent designs, the Kona is certainly distinct. In fact, it's downright aggressive by class standards, and I like it. It stands out in a way that reminds of Nissan's almost martian Juke, a model that's soon to depart our market. The Kona's short overhangs and long wheelbase give the Kona a tight, capable look, and its tapering windowline and a two-tone roof (which, in the case of the model seen here, is blacked out) lend it a slicked-back appearance.

The Kona's face is defined by its narrow LED head- and taillights, which are unusual in both shape and layout. The daytime running lamps and turn signals are housed in a narrow slash just below the hood, while the headlamps are fully separate units bookending Hyundai's new cascading grille design. This car should be easy to spot, day or night.

I'm less sure about the Kona's "black armor," the plastic cladding that rims its wheel wells. Perhaps this detail gives the design a more rugged look, but to me, it reminds somewhat of Toyota's first-generation RAV4 or something French. That isn't to say the cladding doesn't work, just less so than the rest of the aesthetic to my eye. 

At 13.7 feet long and 5.9 feet wide, the Kona is similar in size to many direct competitors, though a bit shorter. Its 102.4-inch wheelbase is right in line, as well.

Powertrain and suspension

The Kona's base engine is a 147-horsepower, 2.0-liter four-cylinder that runs on the Atkinson cycle to maximize fuel economy. It develops 132 pound-feet of torque at 4,500 rpm and is mated to a conventional six-speed automatic transmission. Hyundai claims a decidedly relaxed 0-to-62 mph time of 10 seconds and a top speed of 121 mph.

The step-up engine -- the one North Americans seem most likely to be offered -- is a tuned version of Hyundai's well-known 1.6-liter Gamma four. The turbocharged engine is rated at 175 hp and 196 pound-feet of torque, with peak twist coming on between 1,500 and 4,500 rpm. The smaller, but more power-dense engine moves the Kona to 62 mph in a claimed 7.7 seconds and on to 131 mph, sending power to the wheels via a seven-speed dual-clutch gearbox.

All-wheel drive is an option for both engines and on all trim levels. 

For the US there are two driving modes, Sports and Normal, which have different throttle, transmission shift points and torque mapping.

My, what funky eyes you have...

Hyundai

Overseas buyers will also be able to order a turbocharged 1.0-liter, three-cylinder gas engine, as well as a 1.6-liter diesel, but don't expect these to come stateside, nor their available six-speed manual transmission.

Fuel economy estimates for North American engines have not yet been made available.

On the suspension side of the equation, all Kona models receive MacPherson struts up front. Meanwhile, the rear setup varies depending how many wheels are driven: Front-drive models get a simple torsion beam architecture, while all-wheel drive versions receive a more sophisticated multilink array. This may suggest that AWD is the way to go, even if you don't need the extra foul-weather performance.

Visually, there's certainly a lot to process.

Hyundai

Gadgets

The Kona features a bunch of information and entertainment tech, some you'd expect, some you might not. Infotainment systems include standard Android Auto and Apple CarPlay compatibility, and navigation and HD Radio are available, as are 4G telematics.

Console-based wireless charging is also available, a first for this category. The Kona will be able to tell you when your phone is fully charged, or if you've left it in the car while exiting the vehicle. 

Another unexpected-for-the-class feature is an available head-up display. It's admittedly the less-sophisticated type as seen on some Mini and Mazda models, but it will still display speed, sat-nav directions, audio info and more. 

Instead of projecting directly onto the windshield, this type of HUD displays information on a gauge-cluster-topping piece of glass that folds out of the way when not in use. Such systems tend to eat up less space inside the dashboard, plus they weigh and cost less, but they don't tend to look as polished.

Dual-element taillights echo the split headlamp assembly up front.

Hyundai

Safety

Advanced driver-assist systems are rapidly gaining traction, even at the small, affordable end of the market, and the Kona looks like it'll stack up well in this regard. Available Forward Collision-Avoidance Assist uses a front-facing camera to detect a potential collision and automatically engage braking, and lane-keeping assist and a driver-attention warning system also aim to prevent accidents before they happen. 

Radar-based blind-spot monitor and rear cross-traffic alert are also available.

Driving and more

I'll be getting a brief early chance to drive the Kona later this week, so stay tuned for my initial thoughts and a look at the interior, too. We'll have more in-depth road impressions and model pricing a bit further down the road.

Roadshow accepts multi-day vehicle loans from manufacturers in order to provide scored editorial reviews. All scored vehicle reviews are completed on our turf and on our terms. However, for this feature, travel costs were covered by the manufacturer. This is common in the auto industry, as it's far more economical to ship journalists to cars than to ship cars to journalists. The judgments and opinions of Roadshow's editorial team are our own and we do not accept paid content. 

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