Available in black or white, the ViewSonic DP701W4 sports a solid border surrounded by the clear perspex accent commonly-seen on digital photo frames.
Upon turning it around, however, it's a little more special. Instead of a plastic, flip-out stand that folds into the back of the unit, the ViewSonic DP701W4 boasts a solid, metal stand which tapers to a point that you slot into the socket and rotate clockwise to secure. It's a lot more attractive than the standard offerings and balances the weight of the frame nicely.
The buttons on the frame are minimal, with the power button on one side and the navigation controls laid out across the top. The memory card slots are positioned on the underside of the frame, along with the power input and USB port. We quite like having the memory card slots on the bottom rather than the side as it gives the frame a cleaner look and helps prevent dust getting inside.
The 7-inch frame has a resolution of 800 x 480 pixels (wide-screen) and a contrast ratio of 400:1. It can read JPEG and BMP image files but has no built-in speakers and doesn't support any audio or video formats.