Putting much of the RX100 V and more in a rugged, GoPro-sized body, Sony goes after photo- and videographers who want something better.
Many have taken on GoPro and many have failed. Sony has smartly come at it from a different angle, leveraging the still and video technologies from its latest RX100 series of cameras to create the RX0. It's a model for videographers and still photographers who've been there and done that with Heros and are looking for something more.
They'll pay for it though: the RX0 will cost $700 when it ships in October. Pricing has yet to be announced for the UK or Australia, but that directly converts to about £545 or AU$885.
Notably, it includes:
Many of the capabilities are the same, such as 4K UHD maximum video size (though oddly, Sony's spec sheet doesn't indicate what frame rate), similar ruggedness specs such as waterproof down to 10 meters (IPX8 equivalent) and IP6X dustproofiness,
It does fall short of the Hero5 Black in at least a couple of respects:
Still it sounds like this has the makings of an indie filmmaker hit, especially if Sony offers up a spherical rig for it to shoot 360. We shall see.