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Sony Bravia E5500 (KDL-32E5500) review: Sony Bravia E5500 (KDL-32E5500)

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The Good Generally good pictures; impressive level of multimedia support; attractive design if you like that kind of thing.

The Bad The 100Hz engine isn't particularly effective; pictures occasionally glow; too expensive.

The Bottom Line Taken in isolation, the Sony Bravia KDL-32E5500 is a very appealing TV, thanks to its startling looks, good performance and immense array of features. But, when you realise it's actually little more than a dressed-up version of Sony's significantly cheaper Bravia KDL-32W5500, its price becomes hard to stomach

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6.5 Overall

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In a market dominated by minimalist, black designs, Sony clearly feels there's room for something different -- something like the 32-inch, 1080p Bravia KDL-32E5500 LCD TV, with its striking glossy white inner bezel and black outer frame. Its extravagant design is just the tip of a rather charming iceberg, but, at about £900, is it really worth its premium price compared to other less exotic-looking TVs in Sony's range?

Photo-frame design
Whether or not you like the KDL-32E5500's photo-frame design (office opinion was divided straight down the middle), there's no denying that it's a breath of fresh air, and we suspect it might find quite a fan base among the females of the species.

The KDL-32E5500's distinctive design is geared around its 'photo frame' mode, in which the TV can show photos or digitised artwork as screensavers when you're not watching anything specific, rather than leaving you staring at a blank screen with the TV switched off.

The KDL-32E5500 is also notable for the amount of screensaver sources it provides for. You can play images direct from a USB storage device, a DLNA-enabled PC, or even the Internet. Indeed, the set can play a healthy variety of file types -- music and video, as well as photos -- from your PC or USB sticks.

Weak Web suite
The KDL-32E5500 sports Sony's AppliCast system, which allows you to access online content such as news, downloadable images, an on-screen calculator, an on-screen clock and an alarm. This online content is fine as far as it goes, but it doesn't go very far. At the moment, Sony's online offering is easily the most content-light of all the Internet TV options available. Here's hoping much more content gets added soon.

Great pictures
More usefully, the KDL-32E5500 offers an extensive suite of picture-processing tricks. These are lead out by Bravia Engine 3, Sony's latest picture-processing engine, which is almost a complete revamp of the previous generation. Also likely to be handy are a 100Hz system for increasing motion clarity, and Sony's Live Colour processing, which is intended to improve -- you guessed it -- the saturation and tone of colours.

The KDL-32E5500's design is certainly eye-catching, but whether you'd want this TV in your living room is a matter of taste

Thankfully, given the KDL-32E5500's high cost by 32-inch TV standards, all of its video-processing software, for the most part, helps to produce really excellent picture quality. Colours, for instance, are rich, dynamic and often outstandingly natural in tone. They're further boosted by an excellent brightness output for a 32-inch LCD screen.

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