If you're living in the UK and like to keep up with what's on TV, it's hard to get the full picture without somehow getting involved with Sky. The satellite broadcaster is notorious for snapping up the rights to many of the most exciting shows and movies currently on offer, from "Game of Thrones" to the.
Now TV is Sky's online streaming service. It's a response to the increasing popularity of services such as Netflix and Amazon Prime Instant Video, which let you watch TV shows and movies through your Internet connection. Though it's available on many platforms already, including Apple TV and games consoles like the PlayStation 4, Sky hopes you'll want to stream through its own-brand set-top box. Theimpressed us with its simple interface, low price and broad range of streaming options, and the newest version is similarly tough to dislike.
What's new, and what can it do
The new Now TV Box, which costs £15, is broadly similar to the old model. The big differences are a faster processor for speedier menu navigation and an Ethernet port that's been added to the back. That Ethernet port is a real bonus because it means you can physically connect your router to the Now TV box, eliminating the risk that a flaky Wi-Fi signal will interrupt your viewing. A lack of reliability was our biggest problem with the old Now TV Box, so this is a definite step in the right direction.
Sky's Now TV service is split into three sections -- Entertainment, Movies and Sports. Each section comes with a monthly access charge of £7, £10 and £32 respectively, though day and week passes are also available for Sports. You're not tied in for more than a month, so you can cancel or start up these packages at your leisure.
As the names suggest, the Entertainment tier is packed with on-demand TV, while the Movies and Sports packages handle Sky's impressive roster of movies and sporting programming, with sporting events available to view live.
In this reviewer's opinion, it's the Entertainment section that offers the best value for money, granting access to box sets of dramas that are tricky to track down elsewhere. At the time of writing, these include "Hannibal", "The Walking Dead", "Game of Thrones" and "The Newsroom", as well as older shows you might have missed such as "The West Wing", "Mad Men" and "24".
The Movies service offers plenty of choice, but Sky holds back the newest and most desirable releases for its Sky Store app, where you make one-off payments to stream films. The Sky Store has a comparable selection to that of Apple's iTunes, for instance, but one seriously aggravating Now TV quirk is that you can't rent movies in HD. You can either rent in standard definition or buy in HD using Sky's bizarre "Buy and Keep" plan, which lets you watch the film as many times as you like while Sky also posts you a DVD copy. This usually costs about £14 for a new release.
iPlayer, but no Netflix or Amazon
The Now TV Box also comes pre-loaded with catch-up services for the UK's major terrestrial channels. So you'll get the BBC's iPlayer, ITV Player, Channel 4's All 4 and Demand 5. And, since the Now TV box is essentially a rebranded Roku box, you can also access the Roku channel store to add other, less TV-focused, apps to your lineup. Options include YouTube, Facebook and CNET's own app.