SimpleTech (Re)Drive review: SimpleTech (Re)Drive

MSRP: $99.99

The Good Environmentally friendly design and packaging; unique and compact design; fast performance; useful software bundle; stays cool and quiet during operation.

The Bad No FireWire or eSATA connections; one-year warranty is quite short; Turbo USB 2.0 works only on PCs.

The Bottom Line Made from bamboo and recycled aluminum, the SimpleTech (Re)Drive is the most environmentally friendly external hard drive we've tested. It works well as a USB 2.0-only storage device and offers a unique ownership experience.

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8.0 Overall
  • Design 10
  • Features 7
  • Performance 8
  • Support 7

The SimpleTech (Re)Drive will help protect your data and the planet. Housed in a casing of renewable bamboo and recycled aluminum, the external hard drive features a pleasing design--like something you might see inside the pages of Dwell. The drive's packaging also leaves little to waste: no plastic bag, no CD, no extra paper--the installation instructions are printed on the inside of the cardboard box. It lack FireWire and eSATA connections, but in CNET Labs' testing, the (Re)Drive still managed to register decent throughput performance thanks to its Turbo USB 2.0 software. You can find the (Re)Drive for about $150, which is quite reasonable for a 500GB hard drive. Thanks to its unique look, speedy throughput, and the eco-friendly materials used in both the drive itself and its packaging, we recommend the SimpleTech (Re)Drive to anyone looking for a USB-only external hard drive. In fact, we hope it encourages other vendors to follow suit in creating gadgets that deliver form and function to the end user while creating minimal impact on the environment.

Drive type External hard drive
Connector options USB 2.0
Available capacities 500GB
Capacity of test unit 500GB
Drive speed 7,200rpm
Cache 16MB
Dimensions (LWH) 7.5 x 4.8 x 1.6 inches
Notable design features Eco-friendly, bamboo casing
OSes supported Windows XP, Vista, Mac OS X
Software included Turbo USB 2.0, Fabrik BackUp Now
Service and Support One-year warranty

Design and features
Unlike most other pieces of consumer electronics that come hermetically sealed inside plastic blister packs, the SimpleTech (Re)Drive arrives in a refreshingly simple and easy-to-open box. The drive comes with virtually nothing but the essentials: the cardboard box, the drive, a USB 2.0 cord, and a power cord. The cords are taped to one side of the box, and the installation instructions are printed on the other side. The little piece of adhesive tape and two small plastic patches that keep both ends of the drive from being scratched are the only nonbiodegradable packaging materials you'll find within the box.

Remove the SimpleTech (Re)Drive from its packaging and you'll find that its casing is made of renewable and recycled materials. The top and bottom sides of the device are two pieces of bamboo that look and smell just-off-the-mill fresh. The sides of the device are made of recycled aluminum that also works as a heat sink, enabling the device to be fanless. The device feels solid, is heavy, and looks like a small gourmet-cheese-cutting board.

Like most external hard drives, the (Re)Drive is very easy to set up. The process involves only connecting the hard drive into a computer using the included USB cable and plugging it into the wall. As the (Re)Drive doesn't come with a CD, all of its software applications, including Turbo USB and ArcSoft TotalMedia Backup and Record (for both Windows and Mac), are stored on the hard drive itself. The drive also comes with Fabrik Online backup service that offers 2GB for free and unlimited for $4.95/month.

Preformatted for Windows, the drive will work as soon as it's plugged in, but only in regular mode. You'll then be prompted to install the Turbo USB software if you want to use it in Turbo mode, which takes just a few seconds to install and promises a 25 percent performance increase over regular USB 2.0. The drive needs to be repowered or replugged in to switch between regular and Turbo USB mode. From our experience, there's no reason why you shouldn't use it in Turbo mode. Note that Turbo USB 2.0 is not supported by Macs, but SimpleTech does say it's coming soon, sometime toward the end of the year. For now, the (Re)Drive is the first external hard drive we've tested that features Turbo USB 2.0.

The SimpleTech (Re)Drive also works with Macs, but out of the box, you can only read information off of it. In order to do both reading and writing, you will need to reformat from NTFS into Mac OS X's file system, HFS+. Make sure you copy the original content of the drive onto the computer's hard drive before reformatting. Otherwise, you won't be able to use the included backup software.

We didn't try the online backup service, but we did the ArcSoft TotalMedia Backup and it worked very well on both Windows XP and Vista (we didn't try the Mac version). You can back up preselected data (My documents, My photos, etc.) or select certain folders or the entire the hard drive to back up. You can also back up directly to multiple types of media including hard drive, external hard drive, and optical media. The software's interface is easy to use and very intuitive.

The (Re)Drive doesn't have a power switch, but it senses the power current from the USB cord and will power on by itself. This means that if you turn off your computer, or when the computer goes in sleep mode, the (Re)Drive will turn off by itself and turns itself back on when needed. This is a very nice feature that, according to SimpleTech, could help save up to 30 percent of energy compared with other 500GB hard drives. Note that the power from the USB cord is only enough for the drive to turn itself on and off, it requires a separate power adapter to operate. However, the power adapter itself is very small and bears the Energy Star certification that, by the claim of SimpleTech, saves up to 10 percent compared with other power cords.

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