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Sharp intros 4K televisions under a grand

Sharp has announced its entry-level range of 4K TVs, the UB30s, which will come in four sizes, including a 50-inch for $999.

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Ty Pendlebury Editor
Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury

Josh Miller/CNET

LAS VEGAS -- In 2013 we saw "no-name" 4K displays for under $1,000 but now Sharp has finally joined the fray with the 50-inch LC50UB30U display for $999.

Sharp has announced its entry-level range of 4K TVs, the UB30, which will come in four sizes between 43 inches and 65 inches, with prices starting at $740.

The TVs have a 3,840x2,160-pixel resolution and will feature the Revelation upscaler for 1080p and SD sources.

While the step-up 4K models feature the newest SmartCentral 4 with AndroidTV, the UB30 sticks with the older SmartCentral 3 platform for streaming apps.

Apart from the 50-inch sweet spot, the other TVs include the 43-inch LC43UB30U for $749.99, the 55-inch LC55UB30U for $1,199.99 and the LC65UB30 for $2,299.99.

  • 4K Ultra HD Streaming (HEVC/h.265; YouTube's VP9)
  • 4K Ultra HD Specs (HDMI 2.0; HDCP 2.2)
  • Local dimming (65-inch)
  • Modern Design -- ultra slim bezel, sleek stand
  • Wallpaper Mode
  • Quad-core processor