LAS VEGAS -- In 2013 we saw "no-name" 4K displays for under $1,000 but now Sharp has finally joined the fray with the 50-inch LC50UB30U display for $999.
Sharp has announced its entry-level range of 4K TVs, the UB30, which will come in four sizes between 43 inches and 65 inches, with prices starting at $740.
The TVs have a 3,840x2,160-pixel resolution and will feature the Revelation upscaler for 1080p and SD sources.
While the step-up 4K models feature the newest SmartCentral 4 with AndroidTV, the UB30 sticks with the older SmartCentral 3 platform for streaming apps.
Apart from the 50-inch sweet spot, the other TVs include the 43-inch LC43UB30U for $749.99, the 55-inch LC55UB30U for $1,199.99 and the LC65UB30 for $2,299.99.