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Samsung Giorgio Armani (M7500)

Samsung's latest fashion-branded smartphone looks like the sort of mobile a busy man like Giorgio Armani actually needs. But don't expect it to come cheaply.

Joseph Hanlon Special to CNET News
Joe capitalises on a life-long love of blinking lights and upbeat MIDI soundtracks covering the latest developments in smartphones and tablet computers. When not ruining his eyesight staring at small screens, Joe ruins his eyesight playing video games and watching movies.
Joseph Hanlon

First impressions

Up until Samsung's recent announcement, fashion phones and business phones never share the same spotlight. Indeed, Samsung's last Armani-branded handset was far from earning itself the title of smartphone, with 2G network coverage and a thin spread of technology features.

Its latest, the M7500, is the phone a busy man like Giorgio Armani actually needs. Running on the latest version of Windows Mobile it will easily sync with your MS Exchange server and keep track of all your emails, contacts, tasks, bookmarks and calendar entries. The enormous looking keyboard looks well spaced too, meaning its probably a very handy messaging device.

But surely Armani isn't just about boring business meetings and conference calls. The M7500 also has the makings of a well-equipped media device, with a 5-megapixel camera with flash, 8GB of storage and DivX and XviD video playback on a 3.5-inch WVGA display. Samsung scored big points with us for its excellent media-savvy Omnia Icon and HD Icon phones, and the Armani looks to be in the same league.

For a phone that does everything and carries the name of a world-renown fashion designer it's no surprise that the M7500 won't come cheap. There's no official information about Australian pricing, but Samsung expects it to fetch €700 (AU$1140) when released in the UK.