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Polaroid enters the smartphone market

At Mobile World Congress, Polaroid surprised with a new line of smartphones for both Windows Phone and Android.

5-4g-lte-quad-core-android-smartphone.jpg
The Polaroid smartphone Polaroid Inc.

In an announcement at Mobile World Congress 2015, Polaroid is entering the European smartphone market with a line of devices that will run both Android and Windows Phone OS.

Exclusive to Europe, the collection features the first Polaroid Windows smartphone as well as Android models featuring the Android 4.4 KitKat operating system.

At this time Polaroid has not given these devices specific names. All of the phones in the line will be either 3G- or 4G-capable and feature quad-core or octa-core processors.

Smartphone specs

We do know that the Android versions will run Android 4.4 Kitkat and will include a 5.5-inch 4G LTE quad-core smartphone, a 5-inch 3G octa-core smartphone, a 5-inch 3G quad-core smartphone and a 5-inch 4G LTE quad-core smartphone.

The phones will have both front- and rear-facing cameras and will sport a slim design that comes in several different colors.

Polaroid says the models in the collection are available in a variety of different colors with prices ranging from 89€-199€.

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This is the 5-inch 3G octa-core Android smartphone. Polaroid, Inc.

Here are the specs for each model:

5-inch 3G quad-core Android smartphone

  • H+/3G+/3G WCDMA
  • GSM/GPRS/EDGE
  • Screen: 5-inch IPS OGS
  • Operating system: Android 4.4 (KitKat)
  • Processor: Quad-core 1.3GHz
  • SIM card: Dual SIM
  • Back camera: 5 megapixels
  • Front camera: VGA
  • Flash storage: 4GB
  • RAM: 512 MB
  • Expandable storage: with microSD card (up to 32 GB)
  • Price: 89€-99€

5-inch 3G octa-core Android smartphone

  • H+/3G+/3G WCDMA
  • GSM/GPRS/EDGE
  • Screen: 5-inch HD IPS
  • Operating system: Android 4.4 (KitKat)
  • Processor: Octa-core 1.4GHz
  • SIM card: Dual SIM
  • Back camera: 5 megapixels
  • Front camera: 2 megapixels
  • Flash storage: 8GB
  • RAM: 1GB
  • Expandable storage: with microSD card (up to 32 GB)
  • Price: 149€-159€

5-inch 4G LTE quad-core Android smartphone

  • 4G LTE H+/3G+/3G WCDMA
  • GSM/GPRS/EDGE
  • Screen: 5-inch IPS OGS
  • Operating system: Android 4.4 (KitKat)
  • Processor: Quad-core 1.3GHz
  • SIM card: Single SIM
  • Back camera: 5 megapixels
  • Front camera: VGA
  • Flash storage: 4GB
  • RAM: 512 MB
  • Expandable storage: with microSD card (up to 32 GB)
  • Price: 99€-119€

5.5-inch 4G LTE quad-core Android smartphone

  • 4G LTE H+/3G+/3G WCDMA
  • GSM/GPRS/EDGE/
  • Screen: 5-inch HD IPS
  • Operating system: Android 4.4 (KitKat)
  • Processor: Quad-core 1.3GHz
  • SIM card: Single SIM
  • Back camera: 8 megapixels
  • Front camera: 2 megapixels
  • Flash storage: 8GB
  • RAM: 1GB
  • Expandable storage: with microSD card (up to 32 GB)
  • Price: 189€-199€

5-inch 3G quad-core Windows smartphone

  • Netz : H+/3G+/3G WCDMA
  • GSM/GPRS/EDGE
  • Screen: 5-inch HD IPS
  • Operating system: Windows 8.1
  • Processor: Quad-core, 1.2GHz
  • SIM card: Dual SIM
  • Back camera: 8 megapixels
  • Front camera: 2 megapixels
  • Flash storage: 8GB
  • RAM: 1GB
  • Expandable storage: with microSD card (up to 32 GB)
  • Price: 149€

First impressions

Polaroid is entering a crowded smartphone market with Apple and Samsung leading the pack, and amid several other new smartphone launches coming from Huawei, HTC and other manufacturers at this years Mobile World Congress. It's too soon to say if Polaroid can compete in this space, but with octa-core and quad-core versions available, it seems the company is coming out of the gate with comparable hardware.

We'll update this First Take with more information as it becomes available.

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