The blocky and very rectangular Panasonic speaker takes on rivals such as the Google Home, Amazon Echo and Apple's HomePod. You use it by simply saying "OK Google..." and ordering it to carry out tasks such as listening to music through your streaming service of choice. Integrated services include Spotify, Google Play, TuneIn and Deezer.
Announced Wednesday at IFA in Berlin, the GA10 comes in black or white. Inside are two 20mm dome tweeters and a dual voice coil 8cm woofer. It's on sale this winter.