Natu is a brand you've likely not heard of before, choosing to enter the market through an in-ear headset. There are later plans for expansion into the gaming category, but for now it's all audio.
It uses aluminium instead of plastic for the driver casings, and comes with two additional in-ear cushions, should you need something to more comfortably fit the canals. A carry case is also included, in an attempt to avoid cable tangle and keep everything neat.
Shortly down the headset is a slider volume control, microphone and answer button. This should work with most Android handsets (Sony's Xperia series excluded, thanks to a walled garden "accessory not supported" message) and any iPhone.
While initial impressions are good, it all comes down to sound, and here, the Natu fails miserably. An outright flat response with muffled audio was the result, with bass-heavy audio and a complete lack of high-end sound marking out a substandard set of 'phones. The basic Altec Lansing Muzx Core MZX206, for around the same price, sonically kick them out of the park.
Having a first product to market stumble can be a critical problem for a new company; we can only hope that Natu improves dramatically for its follow-ups.