Motorola Rokr E1 (AT&T) review: Motorola Rokr E1 (AT&T)

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The Good The Rokr benefits from solid call and music playback quality, and it comes with a speakerphone, Bluetooth, a bright display, user-friendly controls, and an integrated iTunes music player.

The Bad The Rokr has a dull design, and it can't download songs wirelessly. It's also hampered by a small 100-song memory, limited Bluetooth functionality, a sluggish iTunes interface, slow music transfer speeds, and a low-resolution VGA camera.

The Bottom Line The Motorola Rokr E1 takes a step toward integrating a usable audio jukebox into a functional cell phone, but the 100-song limit and the slow processor performance will disappoint iPod users looking to carry a single do-it-all device.

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6.0 Overall
  • Design 6
  • Features 6
  • Performance 6

iPodMP3-capable cell phonesMotorola Razr V3Motorola E398's

The Motorola Rokr E1 has an uninspiring design.

The display measures an ample 2.0 inches diagonally and supports 262,000 colors. Great for viewing photos and playing games, the display shines brighter than many Motorola screens we've seen; it's even readable in direct light. You can change the backlighting time and brightness, but visually impaired users should note that you can't alter the font size. The primary tool for navigating iTunes (see Features) and the standard Motorola menu interface is a five-way joystick that you can program as a shortcut to five user-defined features. The joystick is on the small side, but even those with bigger hands shouldn't have a problem. We'd prefer an iPod mini Click Wheel, but during playback of audio files, you can press down on the joystick and pull up information such as full-screen album art and personal ratings.

In addition to the joystick, you'll find the traditional Talk and End keys below the display, two soft buttons, and a dedicated menu key. In an especially convenient touch, there's a clearly marked button that instantly open iTunes. The large keypad buttons are raised above the surface of the phone, making it easy to dial by feel. A bright backlight illuminates the keys, and you can program that light in a choice of eight color patterns that change when you receive a call or during certain actions (text messages, battery charging, and so on).

We liked that the dedicated volume controller on the left spine allows you to adjust levels for calls and music, no matter what screen you're on. The control makes the Rokr E1 sleeker and more agile, though those looking for the prowess of an iPod will be sorely disappointed.

Below the volume rocker, you'll find a "smart key" that you can set as yet another shortcut to any of the phone's features. On the right spine sits a dedicated camera button that's too thin for our tastes. On both sides of the phone, you'll find sizable 22KHz polyphonic stereo speakers that sit above rectangular LED lights, which you can set to flash in accompaniment to the keypad backlighting. It's a gimmicky but eye-catching touch. The camera-lens mirror and a surprisingly bright flash are located on the back of the phone, while the headset jack is conveniently located on the top. The included headphones are well designed and use a cell phone-friendly 2.5mm jack, though a 3.5mm adapter is included for those who want to use their own headphones. About 6 inches down from the right earbud sits a microphone for speakerphone calls that works quite well and includes a Mute button.

After looking in vain for the TransFlash card slot (a 512MB card is included), our worst fears were realized when we found it resting behind the battery. But that's not all--you must first remove the SIM card to access it. While you probably won't need to remove the TransFlash card too often, we'd prefer to see it rest in a convenient slot on the phone's spine. And by the way, prying out the battery can be tricky.


The iTunes interface is simple but sluggish.

The iTunes experience on the Rokr is remarkably similar to the iPod's, so there is instant familiarity for iPod owners. Opening the player takes you straight to the music library, where you can organize songs by playlist, artist, album, and name. Under the Playlists option, you'll see transferred playlists, plus one called Mobile Phone, which holds the songs created by the convenient iTunes' Autofill feature. When playing music, the phone goes back into standby mode while displaying onscreen soft controls and album art. Settings include shuffle of songs or albums, as well as repeat one or all but no equalizers. Transferring between the cell phone and the music player is seamless, as music automatically stops when you receive a call. Hang up and press the dedicated iTunes key, and your song picks up again from the point you left off. There's also an airplane mode that lets you listen to your tunes in flight with the cell phone turned off.