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Motorola Moto X review: A comfy Android with mass appeal

With a powerful new processor, an elegant design, and fresh Android software, Motorola's Moto X is a tempting smartphone proposition.

Brian Bennett Former Senior writer
Brian Bennett is a former senior writer for the home and outdoor section at CNET.
Brian Bennett
12 min read

Editors' note (September 5, 2014): Motorola has introduced the second-generation 2014 version of the Moto X.


Motorola Moto X

The Good

The <b>Motorola Moto X</b> squeezes a speedy camera and futuristic voice command capabilities into a well-crafted design that hits the sweet spot between screen size and comfort. The phone has great battery life and is available in an endless variety of customized designs.

The Bad

With no expandable storage, space could get tight, especially on the 16GB base model. The screen isn't as big and sharp as those on some competing handsets.

The Bottom Line

While in screen quality and storage capacity it lags behind rival superphones, the Moto X's superbly compact and comfortable design, whiz-bang voice controls, and long battery life make it a worthy Android contender.

To put it bluntly, Motorola has never created a true flagship ubersmartphone on the level of the Samsung Galaxy S4 and HTC One. But the company aims to change that with the Moto X. The $199 smartphone is Motorola's first handset fully developed under the auspices of its corporate parent (and Android godfather), Google. And it'll be available on most major U.S. carriers when it hits stores later in August.

Make no mistake; the Moto X isn't a fire-breathing mobile monster that will blow away the competitors in a spec sheet battle -- the screen isn't cutting-edge, and there's no expandable storage. Storage is the phone's biggest weakness: with just 16GB in the $199 model (the 32GB Moto costs $50 more) and no SD card slot for adding more, it's got an uphill battle on the value scale versus the HTC One (32GB by default) and Galaxy S4 (expansion slot onboard).

Storage qualms notwithstanding, though, the X is a nimble, compact handset with advanced capabilities that targets ordinary phone users. The Moto X boasts many of the same features that Motorola's new trio of Verizon Droids flaunt -- especially always-on Google Now voice control -- plus a few slick extras. Better yet, they're all crammed into a highly customizable design built for maximum comfort. This is a scrappy smartphone with enough going for it to bring the fight to the big boys.

Editors' note, October 3, 2013: This review has been updated with experience using the Sprint version of the Motorola Moto X.

Meet the mighty Moto X (pictures)

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A more thoughtful design
Under the thumb of Verizon's macho Droid brand for years, Motorola's smartphone industrial design has been well, industrial. Ever since the original Droid device hit the scene, Motorola has cranked out flagship machines sporting sharp angles, Kevlar coatings, and hard metallic trims.

To be fair, that's not a bad thing; those devices have been very popular. Plus the company's upcoming Droid mobile machines are less stark than their predecessors, featuring smoother curves and no metallic highlights. All three devices, though, the Droid Mini, the Droid Ultra, and the Droid Maxx, keep the traditionally aggressive red or sober black color scheme that's in keeping with Verizon's intimidating robotic franchise.

Motorola Moto X
The Moto X's compact, contoured shape makes it easy to hold. Sarah Tew/CNET

The Moto X, however, pushes this history aside and attempts to turn an all-new page and gain broader appeal. Instead of harshly chiseled lines, the Moto X is sculpted with softly rounded curves. The phone's back is gently rounded for a more comfortable grip. It's an approach many hardware makers are taking these days, including HTC with its One and One Mini. The Galaxy S4 handset is also similarly contoured, but unlike Samsung's slippery, smudge-prone runaway hit, the Moto X has a textured soft-touch finish.

Motorola takes this contoured design a step further, shaping the back of the Moto X with left and right edges that slope at a sharper angle than the middle of the device. Motorola claims that this careful molding fits your hand better than a simpler uniform arc. The handset even uses a specially formed battery (2,200mAh, embedded) to match the Moto X's unique curvature.

Motorola Moto X
The bottom is sloped more steeply at the edges. Sarah Tew/CNET

I have to admit that when I picked up Motorola's latest creation, it felt pretty damn good, its rounded frame fitting my fingers and palm like a glove. While I experience a similar reaction when I grip the HTC One, the Moto X's contours and solid chassis exude just as much quality and luxury to me. I also like how the phone's soft-touch backing wicks away moisture and fingerprints and has an almost metallic rigidity.

Choose from multiple colors and patterns for your Moto X. Sarah Tew/CNET

These colors don't run
A huge part of the Moto X's design story is its made-in-America (or at least designed-and-assembled-in) moniker. As Motorola has explained earlier, it will design, engineer, and construct all Moto X units in the United States; Fort Worth, Texas, to be precise.

Consumers will have a choice of two basic colors to choose from when purchasing a new Moto X handset, white and black. Motorola, however, will offer buyers the option to personalize their phones with custom hues, patterns, and engravings crafted to order at Motorola's new Texas factory.

Motorola Moto X
The back of the Moto X uses a premium soft-touch finish. Sarah Tew/CNET

These tweaking options, done through the Moto Maker online studio, include two front colors, 18 on the back, and seven accents. Motorola claims that this variety allows for thousands of permutations. There will even be custom wallpaper designs and cases to gussy up your device with. And thanks to the plant's Fort Worth location, shoppers who order the gadget can expect it to hit their doorstep within four days. Be advised that Moto Maker will be available for AT&T versions of the Moto X exclusively, at least at first.

In many respects the Moto X's display is a step down compared with what you get from the latest crop of premium smartphones. Competing devices such as the Sony Xperia Z, HTC One, and Samsung Galaxy S4 all have screens of 4.7 inches or larger. These gadgets also flaunt displays with full-HD resolutions (1,920x1,080 pixels), translating into massive views that still manage to offer high pixel densities.

By contrast the Moto X's 4.7-inch 720p (1,280 by 720 pixels) OLED screen, while no doubt large, doesn't serve up quite the same level of sharpness as HTC's and Samsung's mobile hot rods. I must stress, though, that unless you've had bionic eye implants or carry a jeweler's loupe, you probably won't pick up on any lack of detail. Additionally, the Moto X's OLED screen technology produces vivid colors, deep blacks, and wide viewing angles.

Of course a display's impact isn't based on just resolution, brightness, and color quality. Case in point: the Moto X's screen has an extremely thin bezel that lovingly hugs the front edges of the handset. Similar to those found on last year's Droid Razr M and the company's newly announced Droids, this helps the Moto X's display appear larger than life and command your attention.

Motorola Moto X
It's not superthin but it sure is compact. Sarah Tew/CNET

Core components
Motorola calls the engine that propels the new Moto X its X8 Mobile Computing System, the same electronics under the hood of its new Droids. Claimed to include eight distinct processing cores, the system sure sounds impressive. When you break it all down, though, the X8 essentially is really just a souped-up 1.7GHz dual-core Qualcomm S4 Pro processor paired with quad-core Adreno 320 graphics.

To bring the core count up to eight, Motorola also throws in two additional low-power processing centers, one for contextual computing and another for analyzing spoken language. OK, so this may help the Moto X's total "core" tally reach the magic number, but I'm sure I'm not alone in crying foul.

When I think of numerous CPU cores, I envision multiple electronic brains of equal power and speed working in unison to tackle every smartphone task. Since not all of the X8's cores are created equal and they are relegated to specific tasks (all but two outside of general number-crunching), the Moto X is no true octa-core phone in my book.

That said, its power is nothing to sneeze at, either. The question remains how it'll compare with handsets with faster quad-core Snapdragon 600 chips. Hopefully the Moto X's 2GB allotment of RAM will keep the performance gap from being too great.

The Moto X runs Android 4.2.2, not version 4.3. Brian Bennett/CNET

Software and interface
Given that the Moto X was born of the union between Motorola and Google, I was surprised to learn that it doesn't come with the freshest flavor of Android Jelly Bean (version 4.3). Rather, the phone runs Android 4.2.2 Jelly Bean. That said, Motorola has teamed up with Google to add plenty of neat tricks, the most notable of which is contextual computing, which the company refers to as "Touchless Control."

That's really a fancy way of saying that the phone runs a low-power microphone in the background with an ear continually trained on your voice. Just as with the new Motorola Droid Mini, Ultra, and Maxx, speaking a magic phrase at your Moto X tells the device to fire up the Google Now information app.

Speak, and the Moto X does your bidding. Sarah Tew/CNET

In the Moto X's case, to begin you say, "OK, Google Now." From there you can ask a number of questions to find your current location, the weather, sports scores, and the answers to other queries. You can also tell the Moto X to set up reminders in your calendar, and initiate calls, texts, and e-mails a la Siri -- except you don't have to press a button.

The Moto X always has an ear out for your commands. Brian Bennett/CNET

Aside from these slick voice capabilities, the Moto X's interface essentially remains the same as stock Jelly Bean. The five home screens, application tray, and widgets are pretty much identical to what you'd see on Google-approved machines such as the LG Nexus 4 and the Google Play Editions of the HTC One and Samsung Galaxy S4.

There are some slight yet important differences, though. The Moto X will softly pulse important notifications and alerts on the screen, even when asleep, as they occur. Motorola says this will help users conserve battery life since the phone won't have to power up the display each time the notification light flashes. Holding your finger on the center of the screen (and notification) causes the Moto X to display additional details for the alert. Dragging your finger upward takes you directly to the corresponding message if you decide more action is required.

Motorola Moto X
In our hands the Moto X proved to be a good listener. Sarah Tew/CNET

What follows are our first impressions of the camera quality of the Moto X; we'll continue to update as we shoot more photos.

Apparently Motorola has finally taken camera capabilities seriously. Imaging has been an ongoing weakness of the company's handsets, but it's clear the Moto X is intended to address this deficiency. Motorola says its new device, equipped with a 10-megapixel "Clear Pixel" RGBC sensor and LED flash, can snap pictures with speed, and can grab 75 percent more light than competing smartphone cameras. That results in lower shutter times and clearer images under dark conditions.

The Moto X's camera app is pared down but simple to operate. Sarah Tew/CNET

After taking it for a few spins, I can certainly say I'm pleasantly surprised by the Moto X's camera, which is nimble enough to snap photos of my restless toddlers without missing a beat. The vaunted imaging system also appears to take the dim lighting of my cavelike apartment in stride.

Moto X
Indoors detail was crisp and images exposed properly. Click to enlarge. Brian Bennett/CNET

Indoors the phone took clear images of our studio still life, with both crisp detail and proper exposure. Colors looked accurate as well but I did run into one annoyance: the tight field of vision. Because the Moto X's field of view was noticeably small, it was difficult to capture the entire still-life scene in the frame. Outdoors, the Moto X performed admirably as well. I saw plenty of detail and vibrant colors evident in flowers, leaves, and the clothing of strolling pedestrians.

Moto X
Details were sharp and colors bright in sunlight. Click to enlarge. Brian Bennett/CNET

The camera app, called Quick Capture, has been revamped to be cleaner and more efficient. With it, the Moto X will go from pocket to image capture in under 3 seconds. Just grab the phone and twist it twice in your hand horizontally, and the camera launches without your pressing a button.

Moto X
Images of flowers and leaves looked vibrant as well. Click to enlarge. Brian Bennett/CNET

I found that the feature works as advertised and I was able to jump to the X's camera app in a flash. The double wrist-twist gesture was also very intuitive and I mastered the procedure after just a few attempts.

Moto X
HDR mode found details in strong backlight. Click to enlarge. Brian Bennett/CNET

If you're used to tweaking resolution settings yourself, though, you might go mad trying to find a way to adjust them (I almost did). Save yourself from a wild goose chase because the Moto X doesn't let you toggle image size. Instead it always captures pictures and video at maximum pixel count.

Other than that, using the camera is dead simple and enjoyable. Just touch any part of the screen to snap a picture. Tapping the camcorder icon in the top right starts recording video, while hitting the camera symbol below it switches between front and back lenses. Likewise, touching the display while shooting video nabs still shots.

Camera settings such as HDR mode, flash, slow motion, and panorama are hidden in a circular dial on the left side of the screen. Swiping your finger from left to right brings this wheel into view. Dragging from right to left handily slides open the gallery. All this means there's a minimum of clutter obscuring the camera view, a user interface goal Motorola takes pains to point out.

I confess I'm pretty impressed with the Moto X's handling despite its dual-core processor. The phone feels very lively and responsive whether flipping through Android's menus and home screens or when launching apps. After subjecting the device to my usual gauntlet of benchmarks, I've found my results so far back up my impressions.

Moto X
The Moto X is quick but not crazy-fast. Brian Bennett/CNET

The Moto X notched a Quadrant score of 8,519, which, though not as high as the astronomical scores the HTC One (12,194) and Samsung Galaxy S4 (11,381) garnered, is still respectable.

Call quality
I tested the Moto X on Verizon's and Sprint's CDMA network in New York and enjoyed good but not outstanding call quality. People I dialed with the handset described my voice as being clear and loud, but flat and lacking warmth. They also noticed some clipping and dips in volume, especially at the beginning and ends of sentences.

This could be due to the X's complex noise suppression and voice recognition system, which leans on three microphones and its X8 hardware, but that's just speculation on my part.

Spoken words came through the Moto X's earpiece with plenty of oomph on my end. In fact, I had to dial the loudness down or risk eardrum pain. Another bright spot was the speakerphone, which sounded virtually identical to a regular phone call to my callers and belted out lots of volume. In fact, while testing the Sprint Moto X, people on the other end told me that the speakerphone actually sounded clearer than their landline office conference phone.

Motorola Moto X (Verizon) call quality sample Listen now:

Motorola Moto X (Sprint) call quality sample Listen now:

Data speeds
Motorola says that five U.S. carriers will sell the Moto X: AT&T, Sprint, T-Mobile, Verizon, and U.S. Cellular. My two test units, however, were Verizon and Sprint devices so I was linked to both Big Red's and Sprint's 4G LTE data network. I tested these phones in various locations in New York City, recording performance via Ookla's Speedtest.net app.

Download speeds I observed were satisfyingly quick, clocking in at an average of 10.1Mbps on Verizon. Surprisingly when connected to Sprint's (technically unofficial) LTE signal, the Moto X sucked down a faster average of 12Mbps.

Upload throughput on Verizon was also not too shabby, reaching an average speed of 6.8Mbps. The Sprint Moto X wasn't able to keep up here, with uploads reaching an average of 3.1Mbps. In my experience AT&T is still the king of smokin' LTE data numbers, at least in New York. I typically see average downloads breaking the 20Mbps and uploads in the midteens.

Moto X
Verizon's 4G LTE delivered speedy data. Brian Bennett/CNET

Battery life
Run time doesn't seem to be a problem. I was able to get the Moto X to perform a preliminary run of the CNET Labs video battery drain benchmark. The handset happily hummed along for quite a while, playing our sample HD movie for 10 hours and 9 minutes before calling it quits.

This places the Moto X in good company as far longevity is concerned. The HTC One managed 9 hours and 37 minutes on the same test while the Samsung Galaxy S4 persevered for an even longer average of 10 hours and 30 minutes.

Where can you get the Moto X?
Motorola will also push its new device hard, pledging that its enticing gadget will be sold by five U.S. wireless providers (AT&T, Sprint, T-Mobile, Verizon, and U.S. Cellular) in addition to an unlocked model. Expect the device to hit stores in late August or early September for a suggested price of $199.99.

Motorola's most impressive handset yet certainly packs in plenty of notable capabilities and functionality. But it's worth noting, also, that hard-core Android enthusiasts and spec junkies likely won't find the Moto X awe-inspiring. The 4.7-inch AMOLED screen is "only" 720p, and the nonexpandable 16GB of storage in the $199 model is a stumbling block; big-time media hounds and app addicts will burn through that quickly. In the absence of an expansion slot (like the Galaxy S4 has), I would've preferred that Motorola delivered 32GB in the baseline model, just like the HTC One -- or that the company had priced the phone at closer to $149 instead.

That said, Motorola took an unconventional tack with this handset. Instead of the traditional tactic of beating potential customers over the head with powerful components and every feature under the sun, Motorola decided to cater to shoppers' softer side -- focusing on how they use their phones every day.

To that end, the Moto X succeeds. It packs a great camera, has swift enough performance to satisfy all but the most demanding Android fanboys, and offers battery life that goes the distance. Throw in its superb, compact design and the Moto X doesn't even need to woo potential customers with its fancy Buck Rogers voice-recognition skills. That's merely the sweet icing on a mighty tasty cake.


Motorola Moto X

Score Breakdown

Design 9Features 8Performance 7