If you built one of the lightest laptops in the world, but critics complained about poor battery life, what would you do?
Would you build a laptop with a bigger, longer-lasting battery? Or would you pretend the same tiny laptop now has more battery life than any other laptop ever made?
The truth: LG measured that 24 hours with a decade-old benchmark.
A terrible benchmark, too -- a benchmark so bad at measuring laptop battery life that Computerworld wrote a scathing story about it eight years ago. It's a benchmark that assumes you'll be barely using your laptop at all, without Wi-Fi, and with the screen set to very low brightness.
But apparently, LG can get away with saying "24 hours" as long as it uses a picture of that benchmark, "MobileMark 2007," next to each pseudo-lie.
Thing is, LG's laptop probably will last quite a bit longer than the previous version. The company says it used carbon nanotube technology to create a 60Wh battery -- nearly double the capacity of the previous 34.6Wh pack, and bigger than the one in Apple's new 13-inch MacBook Pro -- without increasing the laptop's incredibly light weight of about 2.1 pounds (about 0.9 kilograms).
They're a little bit thicker (0.61 inches for the 13-inch model, compared to 0.5 inches for last year's 14-incher), but it sounds like a feat.
And LG does say that when it used a newer benchmark (MobileMark 14), the company still got as many as 17 hours on a charge -- which sounds pretty great. But we'll still need to test it. Don't know about you, but I have a tough time trusting companies that use decade-old benchmarks.
Aside from the battery life, the new 13-inch, 14-inch and 15-inch LG Gram laptops feature:
- Intel's new Core i3, i5 and i7 Kaby Lake processors
- Up to 512GB of solid-state storage and up to 16GB of RAM (each has two RAM slots, one user-accessible)
- 1,920 by 1,080-pixel resolution IPS touchscreen displays with extremely small bezels
- Two USB 3.0 ports and a full-size HDMI video jack
- A MicroSD (not full-size SD) card slot
- A USB-C port that can charge the laptop, and/or output data and video (or Thunderbolt 3, in the 15-inch version, according to Microsoft)
- 802.11ac Wi-Fi
- HD webcams in the center of the hinge, so they point up your nose (also see: Dell XPS 13)
- Fingerprint readers for one-touch Windows login (according to Microsoft)
- An extra USB 2.0 port in the 15-inch version
- Fast charging (LG claims 3 hours of battery life for a 20 minute charge)
LG hasn't yet confirmed when or where the new Gram laptops might arrive outside its native South Korea, or for how much, but a Korean press release suggests they'll start at 1,420,000 won (roughly $1,200, £965 or AU$1,630).
It also mentions a second set of ultra-light Gram laptops which will come with a smaller 34Wh battery.