Two interesting things are happening with the Honor 5X phone that Huawei announced here at the CES conference in Las Vegas. First, Huawei is targeting millennials with a $200 phone that has specs you might actually want. (The price converts to about £135 and AU$275.)
Second, as far as I can tell, the 5X is almost exactly the same as the Huawei GX8, but it costs $150 less.
Perhaps Huawei is hoping that nobody will notice that the Honor 5X, which is available January 31 has the same screen size and internal specs at the GX8:
The arbitrary pricing difference may come down to Huawei's hopes that teens and young adults who were born and raised on the Internet will flock to the 5X's meeting of low price with all-metal good looks. Too bad those who aren't able to get their hands on the Honor 5X -- like if it isn't sold in their market -- will have to shell out significantly more for the same product.
5X is the fifth "X" phone in Huawei's "Honor" line, but the first of the subbrand to come to the US. In addition to gold, the Honor 5X also comes in silver and dark gray. The sleek metal frame looks and feels classy, and managed to avoid fingerprints when I played with it.
Speaking of fingerprints, the 5X has a fingerprint sensor on the back that unlocks the phone when it recognizes your digit, as well as more sophisticated tricks like launching specific apps.
You'll be able to buy it from Huawei's Honor website as well as other third-party retailers in your area. For example, in the US, it'll sell at HiHonor.com, NewEgg and Amazon.
Huawei is throwing some real energy behind its handset in a CES that's otherwise low-key on phones. Also check out the other phones Huawei has announced here at the show, like the Mate 8 and gold Google Nexus 6P. Let's hope that this is the only customer hoodwinking Huawei plays at this show, or any other.