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Hisense challenges Vizio with H8D series, budget TVs equipped for better picture quality

The battle for picture quality at a budget price has often been won by Vizio, but the local dimming-clad 2017 TV lineup from Chinese brand Hisense could mount a spirited fight.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
2 min read
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Hisense

You've probably never heard of Hisense TVs , but five years ago had you heard of Vizio?

Today Vizio is one of the top TV brands in the US, a position Chinese giant Hisense aspires to. The company is making another big push at CES this year by introducing a bunch of new TVs under its own brand and that of Sharp, which it acquired in 2015.

The Hisense TVs that have me most intrigued is the H8D series. Available in sizes from 50 to 86 inches, its pricing undercuts Vizio's M series, which earned CNET's Editors' Choice award, and offers my favorite picture-enhancing feature for LCD TVs: full-array local dimming . Hisense won't divulge how many dimming zones the TVs have, and they lack some of the M series extras (like Dolby Vision HDR and a free tablet), but the Hisense H8D still seems like a budget picture quality contender.

All the cool new gadgets at CES 2017

See all photos

The company also announced a bunch of new TVs in other series, including more expensive models and a handful of Roku TVs, one of which seems pretty high-end (with Dolby Vision and local dimming in a 75-inch size). All can handle HDR10 sources, all but the entry-level series have wide color gamut (although Hisense didn't specify how wide) and most offer local dimming, either edge-lit or full-array. The sets branded "Sharp" are similar too; many offer full-array dimming for a relatively low price and the best uses quantum dots for improved color.

Here's the full rundown. You may also want to check out my writeup from October, although some of the details and TVs have changed since then.

Hisense 2017 TV lineup

Model SizePriceAvailableKey feature
43H7 43 inches$400Spring 20174K with HDR
50H7 50 inches$500Spring 20174K with HDR
55H7 55 inches$600Spring 20174K with HDR
65H7 65 inches$900Spring 20174K with HDR
50H8D 50 inches$550Spring 2017full-array local dimming
55H8D 55 inches$650Spring 2017full-array local dimming
65H8D 70 inches$1,000Spring 2017full-array local dimming
75H8D 75 inches$2,500Spring 2017full-array local dimming
86H8D 86 inches$6,000Spring 2017full-array local dimming
50H9D 50 inches$700Spring 2017edge-lit local dimming
55H9D 55 inches$850Spring 2017edge-lit local dimming
65H9D 65 inches$1,300Spring 2017edge-lit local dimming
75H10D 75 inchesTBDSummer 2017quantum dot, FALD

Hisense 2017 Roku TVs

75R8 75 inchesTBDTBDlocal dimming, Dolby Vision
43R6 43 inchesTBDTBD4K with HDR
50R6 50 inchesTBDTBD4K with HDR
55R6 55 inchesTBDTBD4K with HDR
65R6 65 inchesTBDTBD4K with HDR

Sharp 2017 TV lineup

43P7000 43 inches$450TBD4K with HDR
50P7000 50 inches$550TBD4K with HDR
55P7000 55 inches$650TBD4K with HDR
65P7000 65 inches$1,000TBD4K with HDR
50P8000 50 inches$750TBDfull-array local dimming
55P8000 55 inches$850TBDfull-array local dimming
65P8000 65 inches$2,000TBDfull-array local dimming
75P8000 75 inches$2,700TBDfull-array local dimming
75P9000 75 inchesTBDTBDfull-array local dimming
75P9500 75 inchesTBDTBDquantum dot, full-array local dimming