GE Reveal HD 65W Replacement BR30 Floodlight LED (2019) review: New tricks help the color-enhancing GE Reveal LED shine even brighter

If you're looking for LED lights that can help the colors in your home pop, your safest bet has long been to go with a GE Reveal bulb. Each one is specifically designed to boost the color quality in your home, and after testing several of them over the years, they all work like a charm -- whiter whites, redder reds, more natural-looking skin and wood tones, you name it.

The newest floodlight LED in the GE Reveal catalog is no different, but it does use a different method than before to get you those better-looking colors. Previous versions of the bulb, including the one I tested in 2017, would filter out much of the excess light from the yellow part of the spectrum (that "W"-shaped dip in the graph on the left below). The new version doesn't do that -- instead, it boosts the light in the red part of the spectrum (those telltale spikes on the right side of the right-hand graph).

Here’s a closer look at what I’m talking about. The graph on the left charts the light output of a GE Reveal floodlight LED I tested in 2017. On the right, the new version. Pretty substantial difference in the way these two bulbs put out light. Very interesting. pic.twitter.com/v749dVilQ9

— Ry Crist (@rycrist) February 11, 2019

It was a smart change, because the old method meant that a fair amount of light wasn't making it out of the bulb to begin with. That forced GE to either sell Reveal bulbs that weren't as bright as the competition, or jack up the wattage to compensate and sell Reveal bulbs that weren't as efficient as the competition. Neither was an ideal solution.

Now, with the new approach, the new GE Reveal floodlight LED is just as bright and efficient as other floodlight LEDs, and the colors still look great. Available in a two-pack for $17 at stores like Lowe's and Target, it isn't the best bargain in the lighting aisle, but it is a little less expensive than the last generation while also offering better brightness and efficiency than before. Call it an upgrade pick that merits consideration for spots in your home that would benefit from boosted color quality.

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With a soft-white color temperature of 2,838 K, the new GE Reveal floodlight's light output was noticeably brighter than the advertised 700 lumens, measuring a comfortably bright 799 lumens in front of our lab's spectrometer. That fits a pattern -- recent floodlight LEDs from Cree, Philips and even Amazon were all brighter than advertised, too. The tech in these bulbs is getting better, which helps them put out even more light from the same, low-power draws as before. In other words, it's a very good time to buy in if you've been holding out.

With the GE Reveal bulb, that power draw is 9 watts, down from 11 watts in the previous generation. That's good for 88.8 lumens per watt, which is actually slightly more efficient than Philips and Cree. Use this bulb to replace a comparable 65-watt incandescent, and it'll pay for itself in energy savings in about 15 months. That's longer than it takes with the competition because the upfront cost per bulb is higher, but it's still a good payback period, and well within the bulb's 5-year warranty and 13.7-year lifespan.