Fujifilm X10 review: Fujifilm X10

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MSRP: $599.99

The Good Great looks and build quality; Sharp, realistic pictures; Film simulation modes.

The Bad None.

The Bottom Line The X10 looks as good as it feels. The retro styling, dependence on buttons and switches in place of menus, and a sharp, bright lens make it a joy to use. It isn't cheap, but it's certainly built to last, and the quality of its images won't disappoint.

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9.3 Overall

Sometimes you come across a camera that's as much a work of art as the pictures it produces. In this case, it's the Fujifilm X10.

With a retro design, magnesium alloy body and most of the key controls moved out of the menus and onto buttons and switches scattered about the body, it's as much about the experience as it is the results.

It can be bought now for £430

Design and build

Fujifilm's engineers have turned back the clock with the X10, as is clear the first time you pick it up. The body is finished in the kind of leather-imprinted plastic we last saw in the late 70s. This is a good thing, both making it easy to hold and taking the chill off the metal that sits beneath it.

Fujifilm X10 top
In a retro turn, most of the controls have moved out of the menus and onto the body.

The lens cap is a plain slip-on, slip-off affair, lined with a velvety cloth that's just thick enough to keep it wedged in place. You want the flash? Well pop it up yourself. Exposure compensation? That'll be the wheel on the right of the body marked out in 0.3EV steps, -/+2.0EV.

There's no power switch per se. Instead, you slip off the cap and twist the lens. The lens itself pops out of its rest position with a satisfying click, simultaneously extending the glass and switching it on.

Fujifilm X10 angled
Lifted straight out of the 70s, the body features leather-imprinted plastc.

We performed our tests with the X10 set to aperture priority, leaving it to decide on sensitivity and shutter speed. We found it fast and responsive in this mode, which still gave us sufficient latitude to make changes to the exposure, focus and depth of field to achieve the results we were after.

There's an optical viewfinder that zooms in sync with the 28-112mm (35mm equivalent) lens. As it's offset, rather than sampling what the lens sees, you'll have to account for this when framing subjects close at hand to avoid poorly composed shots.

Alternatively, switch to framing through the 2.8-inch rear LCD. It's bright, fine-grained and quick to refresh, and comes with some neat features. These include a built-in level guide that supplements the regular rule of thirds overlay; line it up with the horizon and tilt the camera until it changes from white to green and you're guaranteed square results.

Detail test
The X10's built-in level gauge makes it easy to keep your horizons straight (click image to enlarge).

In some instances you can't help but use the rear display. The focus mode selector is a physical switch on the front of the body, but the controls are very much screen-based. Switch to spot-focus and you can pick from 49 different focal positions and change the size of the sample. As those points aren't replicated in the viewfinder, you'd be advised to switch the rear display from information to framing mode to make use of them.

Likewise there's full manual focusing, implemented extremely effectively, not through a ring on the lens barrel, but a thumb-wheel on the back of the body. Turn it and the display automatically enlarges the central portion of your image so you can see clearly when it's pin-sharp.

Detail test
A wide maximum aperture and effective manual focusing let you choose precisely which part of your image should draw the eye (click image to enlarge).

Everything works so well together. Where build and design are concerned, it's easy to fall in love with the X10 and the fun you can have scouting for shots. The true value of its worth though comes only through examining what you've captured.

You can set it to shoot raw, JPEG or both together. Even if you've selected JPEG as your default, you can shoot a raw file or two without resorting to the menus, courtesy of a dedicated raw button on the back of the body. This way is always a temporary option that disappears the next time you switch off and on again.

More accomplished photographers will likely opt for raw over JPEG, but you shouldn't be put off shooting JPEGs when the card is running short of capacity. JPEG mode has a light touch, so although you're throwing away a lot of data that could otherwise be used to recover detail lost through poor exposure, there's no evidence of compression artefacts or noise.

Detail test
Although we shot this carving as a JPEG rather than a raw file, there is plenty of detail and no evidence of noise or compression artefacts (click image to enlarge).

Image quality

The level of detail captured by the X10 is truly impressive -- particularly in macro mode. Minimum focusing distance is 1cm at wide angle and 50cm at full-telephoto, at which point it throws the background into a silky blur to really bring forward the detail of your subject.

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