It's a bit baffling, but the market for instant-film cameras is growing and Fujifilm continues to grow its line of Instax cameras right along with it, introducing the new Wide 300.
A redesign of its current Instax Wide 210, the cameras, as their name implies, use wide-format instant film measuring 3.4 by 4.3 inches (86 by 108 mm). However, the actual picture size is about 2.4 by 3.9 inches (62 by 99 mm).
Though the body isn't smaller than the 210's, the straight lines do make it look a bit trimmer compared to the 210, and its 1.3-pound weight (612 grams) is slightly lighter, about 1.3 ounces less (38 grams). Plus, its controls have been cleaned up and the hand grip is larger and more appropriately shaped for getting a good hold on it.
The camera's main features appear to be mostly the same between the two including the automatically extending 95mm f14 lens with two focus zones (0.9 to 3 m and 3 m to infinity), built-in flash, and optical viewfinder. Fujifilm has also added high- and low-key exposure controls.
You can look for the new Instax Wide 300 in spring 2015 for about $130 (£60, AU$130). A two-pack of 10 exposures (20 photos in all) costs $32 (£20, AU$40).
Along with the Wide 300, Fujifilm introduced new colors for its two Instax Mini models, the 8 and the 90. The Mini 8 will come in raspberry and grape versions, joining the current versions in pink, blue, yellow, white, and black. The Mini 90 gets a sophisticated brown-and-silver finish to go along with the equally stylish black-and-silver model.
The Mini cameras use smaller Instax film than the Wide 300: The prints are 3.4 by 2.1 inches (86 by 54 mm), though the actual image size is 2.4 by 1.8 inches (62 by 46 mm).
The new colors will be available in spring 2015 with the Mini 8 selling for $100 (£65, AU$99) and the Mini 90 going for $200 (£130, AU$200).