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Fujifilm updates its wide-format instant camera for Instax Wide 300

The Wide 300 gets a more streamlined look than its predecessor while keeping a nearly identical feature set and price, while the camera maker also added new color options to its Mini models.

Joshua Goldman Managing Editor / Advice
Managing Editor Josh Goldman is a laptop expert and has been writing about and reviewing them since built-in Wi-Fi was an optional feature. He also covers almost anything connected to a PC, including keyboards, mice, USB-C docks and PC gaming accessories. In addition, he writes about cameras, including action cams and drones. And while he doesn't consider himself a gamer, he spends entirely too much time playing them.
Expertise Laptops, desktops and computer and PC gaming accessories including keyboards, mice and controllers, cameras, action cameras and drones Credentials
  • More than two decades experience writing about PCs and accessories, and 15 years writing about cameras of all kinds.
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Joshua Goldman
2 min read

instax-wide-300.jpg
Fujifilm

It's a bit baffling, but the market for instant-film cameras is growing and Fujifilm continues to grow its line of Instax cameras right along with it, introducing the new Wide 300.

Shop for Fujifilm Instax Wide 300

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A redesign of its current Instax Wide 210, the cameras, as their name implies, use wide-format instant film measuring 3.4 by 4.3 inches (86 by 108 mm). However, the actual picture size is about 2.4 by 3.9 inches (62 by 99 mm).

Though the body isn't smaller than the 210's, the straight lines do make it look a bit trimmer compared to the 210, and its 1.3-pound weight (612 grams) is slightly lighter, about 1.3 ounces less (38 grams). Plus, its controls have been cleaned up and the hand grip is larger and more appropriately shaped for getting a good hold on it.

The camera's main features appear to be mostly the same between the two including the automatically extending 95mm f14 lens with two focus zones (0.9 to 3 m and 3 m to infinity), built-in flash, and optical viewfinder. Fujifilm has also added high- and low-key exposure controls.

You can look for the new Instax Wide 300 in spring 2015 for about $130 (£60, AU$130). A two-pack of 10 exposures (20 photos in all) costs $32 (£20, AU$40).

instaxmini-8-90.jpg
The new grape Instax Mini 8 and brown-and-silver Mini 90. Fujifilm

Along with the Wide 300, Fujifilm introduced new colors for its two Instax Mini models, the 8 and the 90. The Mini 8 will come in raspberry and grape versions, joining the current versions in pink, blue, yellow, white, and black. The Mini 90 gets a sophisticated brown-and-silver finish to go along with the equally stylish black-and-silver model.

The Mini cameras use smaller Instax film than the Wide 300: The prints are 3.4 by 2.1 inches (86 by 54 mm), though the actual image size is 2.4 by 1.8 inches (62 by 46 mm).

The new colors will be available in spring 2015 with the Mini 8 selling for $100 (£65, AU$99) and the Mini 90 going for $200 (£130, AU$200).