The most important thing, though, is the picture quality, as this is the area in which most superzooms struggle. Thankfully, the HS10 is almost as sharp at maximum zoom as it is at normal focal lengths, and that's very rare for a superzoom. You can squeeze out slightly more quality by shooting raw files, which you can process using the bundled Silkypix software.
The lens perhaps loses some sharpness at the edges, but, overall, the HS10's well-exposed and saturated images are well above average for this kind of camera. Apart from a touch of overexposure in high-contrast or backlit scenes, its images are hard to seriously fault.
Diamond in the rough
The HS10 has a few rough edges, though. The chrome-effect direction buttons on the back look fairly naff, the autofocus and menu sounds are so penetrating that you'll reach for the silent mode almost immediately, and the interface has a somewhat blocky, primitive look.
The flash housing on the top also overhangs the lens to such a degree that it can interfere with zooming (you have to move your hand to a different position). The electronic viewfinder is pretty poor too, and the automatic eye sensor doesn't react straightaway when you put the camera to your eye.
The Fujifilm FinePix HS10's strengths far outweigh its weaknesses. It's one of the most expensive superzooms on the market, and certainly the bulkiest, but it's also one of the best. Its digital-SLR styling gives you something chunky to hang onto, the mechanical zoom action is smooth and fast, and the high-speed shooting technology gives it an edge over the competition.
Edited by Charles Kloet