Canon Powershot SD3500 review: Canon Powershot SD3500

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The Good Nice design; large touch-screen LCD; Eye-Fi memory card support.

The Bad Slow shooting performance.

The Bottom Line The Canon PowerShot SD3500 IS offers up decent photos, touch-screen controls, and an ultrawide-angle lens, but that's pretty much where the excitement ends.

7.2 Overall
  • Design 8
  • Features 7
  • Performance 6
  • Image quality 7

Canon's PowerShot SD3500 IS is sort of a follow-up to 2009's SD980 IS in that it has a touch-screen LCD and features the same ultrawide-angle 24mm-equivalent lens with a 5x zoom. This time around, though, the resolution's been bumped up to 14 megapixels and the screen is larger with better resolution. But outside of those core features, the camera is somewhat unremarkable.

Touch-screen models from the likes of Sony, Samsung, and Nikon have generally been more fun to use than some of their non-touch-screen brethren thanks to some interesting touch features. The SD3500 IS just feels like a typical PowerShot with a touch screen. That's probably not enough to stop me from recommending it. However, there are some photo quality issues to consider as well as some slow shooting performance. But if you're patient and your subjects are still and you're not a hypercritical pixel peeper, this camera's not all that bad--just a little boring.

Key specs Canon Powershot SD3500 IS
Price (MSRP) $329.99
Dimensions (WHD) 3.9 x 2.2 x 0.9 inches
Weight (with battery and media) 5.6 ounces
Megapixels, image sensor size, type 14 megapixels, 1/2.3-inch CCD
LCD size, resolution/viewfinder 3.5-inch touch-screen LCD, 461K dots/None
Lens (zoom, aperture, focal length) 5x, f2.8-5.9, 24-120mm (35mm equivalent)
File format (still/video) JPEG/H.264 (.MOV)
Highest resolution size (still/video) 4,320x3,240 pixels/ 1,280x720 at 30fps
Image stabilization type Optical
Battery type, CIPA rated life Lithium ion rechargeable, 220 shots
Battery charged in camera No; external charger supplied
Storage media SD/SDHC/SDXC cards, MultiMediaCard, MMCplus card, HC MMCplus card, Eye-Fi SD cards
Bundled software ZoomBrowser EX 6.5/PhotoStitch 3.1 (Windows); ImageBrowser 6.5/PhotoStitch 3.2 (Mac)

Typical of the Digital Elph series, the SD3500 IS is reasonably small, good-looking, and available in different colors: black, silver, and pink. It's stylish without being flashy and can comfortably slip in a pants pocket or small handbag. The LCD and ultrawide-angle lens give it some weight, though, and the all-metal casing makes it feel sturdy. The only real issue with the overall design, however, is the position of the flash high on the left side, which can be blocked by a finger if you're not careful. (To be fair, there's not much room for it to be elsewhere.)

The SD3500 IS is controlled much more by touch than the SD980 IS. That camera still had a number of physical controls, while the SD3500 drops to just power, play, and shutter release buttons and a shooting mode switch on the top of the body. There's a zoom ring around the shutter release, but otherwise the controls are touch-based. The screen is twice the resolution and a 0.5-inch bigger than that model's, too.

The screen is fairly responsive and can be calibrated to your touch, but the interface itself can be a little trying at times to navigate. For example, when navigating the option lists in the main menu system, instead of using simple up and down arrows, you drag the lists with your finger. This would be fine if it operated smoothly, but it doesn't, and if you use the right side of the screen you may accidently change settings to boot. In its favor, though, the shooting options specific to the mode you're in can quickly be changed with a couple of taps and Canon includes a couple options to rearrange the layout.

The best use for a touch screen is for focusing on specific subjects by tapping on them, which this Canon does. It will also track the subject, making the feature even more valuable. However, unlike many newer touch-screen cameras, you cannot tap to focus and shoot. Canon even dropped the onscreen shutter release that appeared whenever the SD980 was turned vertically.

In Playback mode, the touch screen can be used for flipping through or scrolling between images, selecting photos to delete or mark as favorites, starting a slideshow, and magnifying a section of a photo by tapping on the part you want to see more closely. Canon also includes its Active Display technology letting you move back and forth between photos and checking focus on still images by tilting the camera left or right. You can also tap the left and right sides to move one frame at a time through your shots. Photos can be tagged as favorites or quickly categorized by subject for easy filtering when looking through a lot of images.

Should you want to connect to a computer, monitor, or HDTV, there are Mini-USB and Mini-HDMI ports on the body's right side. The battery and memory card compartment is on the bottom under a nonlocking door. This Canon supports the new SDXC card format as well as Eye-Fi SD cards for wireless transfers of photos directly from the camera. The battery does not charge in camera, and that touch screen doesn't do its shot life any favors, so you'll probably find yourself opening the compartment quite a bit.

General shooting options Canon Powershot SD3500 IS
ISO sensitivity (full resolution) Auto, 80, 100, 200, 400, 800, 1,600
White balance Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom
Recording modes Auto, Program/Scene, Movie
Focus modes Face AF, Center AF, Touch AF, Macro, Normal, Infinity
Metering modes Evaluative, Center-weighted average, Spot
Color effects Vivid, Neutral, Sepia, Black & White, Lighter Skin, Darker Skin, Vivid Blue, Vivid Green, Vivid Red, Custom
Burst mode shot limit (full resolution) Unlimited continuous

Other than Canon's very reliable Smart Auto mode, there's nothing terribly interesting about the SD3500's shooting options. The shooting mode switch on top of the camera has three options: one for Auto, one for Movie mode (capturing up to 720p HD resolution), and a camera mode (that's what I'm calling it since it's designated by a picture of a camera). The camera mode gives you access to a Program Auto mode as well as all the scene modes including Portrait, Night Snapshot, Kids&Pets, Low Light, Indoor, Beach, Foliage, Snow, Fireworks, and Long Shutter. Canon added a Smart Shutter option, too, which includes a smile-activated shutter release as well as Wink and Face Detection self-timers. Wink allows you to set off the shutter simply by winking at the camera and the Face Detection option will wait till the camera detects a new face in front of the camera before it fires off a shot. Both work well.

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