Canon adds ultracompact 10x zoom to 2013 PowerShot lineup

Canon's Elph series is still pretty lean, but the new 330 HS is a necessary piece to stay competitive.

Joshua Goldman

Joshua Goldman

Senior Editor / Reviews

Joshua Goldman is a senior editor for CNET Reviews, covering laptops and the occasional action cam or drone and related accessories. He has been writing about and reviewing consumer technology and software since 2000.

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Canon's PowerShot Elph lineup is still in transition from 2012 to 2013 models, with the new Elph 330 HS being only the second new model to appear.

The ultracompact Elph 330 HS features a 10x f3.0-6.9 24-240mm lens, one of Canon's high-sensitivity 12-megapixel CMOS sensors, and a 3-inch 460K-dot-resolution LCD.

The camera also has built-in Wi-Fi, letting you wirelessly transfer photos and movie clips directly to Android or iOS devices. You can comment on photos uploaded to Facebook directly from the camera, too, though I'm not entirely sure why you would want to do that, especially without a touch screen.

The camera is otherwise a pretty straightforward point-and-shoot with mostly automatic shooting options, including Canon's Smart Auto that picks settings based on 58 scene types. A new Hybrid Auto is included, too, which combines Canon's Movie Digest feature and Smart Auto.

Every time you take a picture up to four seconds of HD video are captured before the shot. At the end of the day, all the clips are combined into one video recapping your day of shooting.

The PowerShot Elph 330 HS hits stores in March for $229.99.

Also joining the 330 HS in the Elph lineup is the $169.99 PowerShot Elph 115 IS. It's the same as the Elph 130 IS announced at CES 2013, but without the Wi-Fi. It features a 16-megapixel CCD, an 8x f3.2-6.9 28-224mm lens, and 3-inch LCD.

Lastly, Canon introduced the entry-level PowerShot A2500, which is the same as the A2600 announced at CES, but it has a 2.7-inch LCD instead of the A2600's 3-inch LCD. The change drops the price by $20 to $129.99.

The Elph 115 IS will be out in March, while the A2500 arrives in April.