Canon was falling a bit behind with its PowerShot Elph series of ultracompact cameras. Not in photo quality, but with features, shooting performance, and overall value. For 2011, though, Canon snapped back thanks to the addition of backside-illuminated CMOS sensors in all of the new Elph models. It even changed the naming system, dropping SD and IS from the products and adding HS. They all take SD cards and have image stabilization so those were no longer necessary, and they now feature Canon's HS System that combines the aforementioned sensor with the Digic 4 image processor to product better low-light photos and faster shooting performance.
The PowerShot Elph 300 HS is the smallest in the current lineup, and overall it's just a really fun pocket camera. Partly because it is so small, but it's also easy to use and works well. It may not have as many features or be as fast as some competing models, but it has plenty to offer and should be fast enough for most users. And if you just want very good photos straight from the camera without leaving Auto, this is probably the ultracompact you want.
|Canon PowerShot Elph 300 HS
|3.6 x 2.2 x 0.8 inches
|Weight (with battery and media)
|Megapixels, image sensor size, type
|12 megapixels, 1/2.3-inch backside-illuminated CMOS
|LCD size, resolution/viewfinder
|2.7-inch LCD, 230K dots/None
|Lens (zoom, aperture, focal length)
|5x, f2.7-5.9, 24-120mm (35mm equivalent)
|File format (still/video)
|Highest resolution size (still/video)
|4,000x3,000 pixels/ 1,920x1,080 at 24fps
|Image stabilization type
|Optical and digital
|Battery type, CIPA rated life
|Li ion rechargeable, 220 shots
|Battery charged in camera
|No; wall charger supplied
|SD/SDHC/SDXC cards, Eye-Fi SD/SDHC cards
|ZoomBrowser EX 6.7/PhotoStitch 3.1 (Windows); ImageBrowser 6.7/PhotoStitch 3.2 (Mac); Map Utility 1.0 (Windows/Mac)
The Elph 300 HS produces generally excellent snapshots. Photos do get softer and noisier above ISO 200--typical for point-and-shoots--but ISO 400 and 800 are still very usable. The noise and noise reduction are well balanced so you still get good color and detail at these higher sensitivities. Colors desaturate some at ISO 1,600 and 3,200, subjects look very soft, and detail is greatly diminished. While you might not want to view them at larger sizes or heavily crop them, the high-ISO results should be satisfactory for Web or prints at small sizes.
Compared with a camera with a similar sensor and lens, the Sony Cyber-shot WX9, the Elph 300 HS may have a slight edge. Both drop off in quality at ISO 400. The Sony's noise is slightly better, but its reduction smears details; the Canon is noisier, but it retains more detail. Sony has multishot modes for improving low-light photos and dynamic range, which can get you better results than the Canon, but the 300 HS has better color performance: bright, vivid, and accurate. It really comes down to your needs and expectations and, frankly, how many gee-whiz features you want for your money.
Video quality is on par with a very good HD pocket video camera: good enough for Web use and nondiscriminating TV viewing. The full HD video records at 24fps, and though panning the camera will create judder and there is visible trailing on moving subjects, the video is definitely watchable. Those things are typical of the video from most compact cameras, too. The zoom lens does work while recording; it moves very slowly, though, likely to prevent the movement from being picked up by the stereo mics on top.
|General shooting options
|Canon PowerShot Elph 300 HS
|ISO sensitivity (full resolution)
|Auto, 100, 200, 400, 800, 1,600, 3,200
|Auto, Day Light, Cloudy, Tungsten, Fluorescent, Fluorescent H, Underwater, Custom
|Auto, Program, Portrait, Kids & Pets, Smart Shutter, High-speed Burst, Best Image Selection, Handheld Night Scene, Low Light, Fish-eye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect, Color Accent, Color Swap, Beach, Underwater, Foliage, Snow, Fireworks, Long Shutter, Stitch Assist, Movie Digest, Movie (Standard, Super Slow Motion, Miniature Effect)
|Face Detection AF, Center AF, Tracking AF
|1.2 inches to 1.6 feet (Wide)
|Multi, Center-weighted average, Spot
|Vivid, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Vivid Blue, Vivid Green, Vivid Red, Custom Color (sharpness, contrast, saturation, red, green, blue, skin tone)
|Burst mode shot limit (full resolution)
If you're looking for an ultracompact to leave in auto, the 300 HS is probably perfect for you. The shooting-mode switch on back of the camera has two options: one for Auto and a camera mode (that's what I'm calling it since it's designated by a picture of a camera). The camera mode gives you access to a Program Auto mode as well as all the scene modes, creative effects modes, and slow-motion video recording. (Check out the slideshow earlier in this review to see examples of the creative effects.) However, they're laid out in one long list, so if you're the type to change modes frequently, this can be a pain. Canon's Smart Shutter option is there, too, which includes a smile-activated shutter release as well as Wink and Face Detection self-timers. Wink allows you to set off the shutter simply by winking at the camera, and the Face Detection option will wait till the camera detects a new face in front of the camera before it fires off a shot. Both work well.
One of the biggest benefits to CMOS sensors is their fast speed compared with CCD sensors. That's certainly true of the 300 HS, getting a noticeable performance jump from the CCD-based SD1400 IS. On the other hand, it is slightly slower than CMOS-based ultracompacts from other manufacturers. The camera goes from off to first shot in 1.5 seconds, with shot-to-shot times averaging 2.2 seconds without flash and 3.6 seconds with flash. Its shutter lag--the time it takes from pressing the shutter release to capturing a photo--is 0.5 second in bright lighting and 0.9 second in low-light conditions. The camera's burst mode is capable of capturing at 3.2 frames per second, with focus and exposure set with the first shot. It can shoot until your memory card fills up, though, which is nice; competing cameras have a burst limit and make you wait while images are stored before you can shoot again. The camera also has a high-speed burst mode that can shoot 3-megapixel photos at up to 8.2fps. The results are very good compared with similar modes on other cameras I've tested, suitable for small prints and definitely for Web use.
The look and design hasn't changed much from its predecessor, the SD1400 IS, or its predecessor, the SD940. It's still very, very small, which remains its greatest attribute. It's small enough that you'll never hesitate to take it with you. However, if you plan to keep it loose in a bag, invest in some manner of protection or risk scratching up its beautiful body and screen. The model is available in silver, black, and red. The lens barrel color closely matches the body, too, giving it a peculiar uniform look. Canon did add a slight gritty texture to the body, which is appreciated, but some might find it irritating.
Using the camera is remarkably comfortable, even for large hands. All of the controls are flat and flush with the body. It gives the camera a very smooth appearance, but using the four-way directional pad and center Func/Set button can be a little difficult. They do feel easier to press than past models, though. Also, while I had no problems using them, the buttons, shooting-mode switch, and zoom rocker are tiny, which might be a problem for some; it would be an excellent idea to lay hands on one before you buy it.
Regardless of their shape and size, the controls are easy to master. The menu system can take some getting used to depending on how quickly you can remember to hit the Func/Set button for shooting-mode specific settings and the Menu button for everything else. You also have the option to turn on a help system with hints and tips for choosing the appropriate settings or simply telling you what the shooting mode you're in is going to do. It's not uncommon to find, but Canon does a nice job of it. The next step is to get a full, searchable user manual on it since there's no printed manual included.
For connecting to a computer, monitor, or HDTV there are Mini-USB/AV and Mini-HDMI outputs underneath a small door right side of the body. The battery and memory card compartment is on the bottom under a nonlocking door. The battery does not charge in camera, and the shot life is rated at 220, so you'll probably find yourself opening the compartment quite a bit if you shoot regularly. Keep in mind, too, that using the zoom or burst shooting a lot, shooting full HD movies, and keeping the screen brightness high will all cut into your battery life.
Instead of just giving the PowerShot Elph 300 HS a megapixel bump and some extra shooting modes, Canon actually improved it from earlier iterations. One of the big issues with those past models was shooting performance, which is better on the 300 HS, especially in regard to continuous shooting. Photo and video quality are excellent, and instead of unnecessarily going up to 16 megapixels, Canon keeps it at a sane 12 megapixels, which is actually a lower resolution than its predecessor, the SD1400 IS. For those of you who like to keep your point-and-shoot in auto, the 300 HS is a smart choice.
(Shorter bars indicate better performance)
|Time to first shot
|Typical shot-to-shot time (flash)
|Typical shot-to-shot time
|Shutter lag (dim)
|Shutter lag (typical)
(Longer bars indicate better performance)
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