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In addition to a rugged smartwatch and a waterproof handset , France-based mobile manufacturer Alcatel has unveiled two additions to its Pop family of smartphones. Called the OneTouch Pop Star and Pop Up, the devices come in a bevy of designs and colors and were announced today at the Berlin tech conference, IFA 2015.

The Pop Star is a 5-inch Android Lollipop device with dual-SIM capabilities and a wide selection of design options. You can choose from 20 back covers that feature different colors, patterns and materials like leather and wood.

In addition to its 720p display, it has an 8-megapixel camera capable of shooting up to 1,080p video and a 5-megapixel front-facing shooter. It's powered by a 2,00mAh battery, and has 8GB of internal memory and 1GB of RAM. If you need more storage, however, there is a microSD card slot that can hold up to 32GB.

There are two versions of the Pop Star: a 3G and 4G variant, equipped with a quad-core 1.3GHz or 1GHz processor, respectively.

The colorful and sporty Alcatel Pop Star. Kent German/CNET

The 4G-enabled Pop Up has similar specs to the Pop Star, with a few more advancements. It's powered by a 1.4GHz octa-core processor and has a 13-megapixel rear camera. Alcatel also bumped the memory capabilities to 16GB of internal storage and 2GB of RAM.

In lieu of colorful back plates, however, the Pop Up comes in five colors including orange, red and blue.

No pricing or availability information have been released yet, but Alcatel's Pop line aims for the budget consumer. Judging by the usual pricing of the Pop smartphones, we expect Alcatel to sell the OneTouch Pop Star and Pop Up for $150 to $250 unlocked (£98 to £163 or AU$214 to AU$356, converted).

Find all of CNET's coverage of IFA 2015 here.