LAS VEGAS -- Alcatel may sell the gray version of its 4.7-inch OneTouch Idol Alpha smartphone globally, but CES 2014 was the first time this brand-new gold shade strutted its stuff.

Perhaps taking a cue from Apple's subtle champagne iPhone 5S, Alcatel's new Idol Alpha in a similarly pale gold turns out to be a pretty piece of hardware.

Adding to the eye candy are two transparent strips that line the top and bottom. LED lights shine on the navigation icons for Home, Back, and the Menu. Don't let this fool you; the touchpad is actually located on the black strip just above.

The phone is fairly high-end, with an Android 4.2 OS, a 13-megapixel camera, and a 1.2GHz quad-core processor. There's a 1.3-megapixel camera on the front, and 16GB of storage on-board.

Since this is an aluminum unibody design, there's no removable battery. Alcatel also gave expandable storage a pass.

Catch all the gadget news from CES 2014.