As part of its "storytelling" series of free standalone iOS apps, which currently consists of Adobe Voice and Adobe Slate, the company jumps into the "social graphics" (for want of a better term) market. Unlike those other apps. however, Adobe Post competes with boatloads of different ways to create artsy-looking photos-plus-type-overlay graphics -- Text on Photos and Videos, Canva, FontCandy, Wordswap, Typorama and Fontspiration, to name a handful -- for use on social media. It's currently available only for iPhone, unlike it's companion apps which are iPad only.
Adobe sees a few types of users for Post: individuals who want to post prettified pithy pontifications to social media or want attractive ways to blast out "we're having a party!" with a link, and more business-oriented folks who want easy-to-generate social-media-friendly marketing graphics.
Post is pretty well-designed and easy to use. It's based on the concept of what Adobe refers to as "remixing," though really that's just slapping a hip term on the themes or templates that you use as starting points for your graphics, dubbed "Posts." Terminology aside, though, Adobe used studies of the most popular Pinterest repins to choose the characteristics of its 42 initial designs, and they're attractive in a generic stock-photography way. Adobe plans to update the designs and content on a regular basis.
Each theme consists of a photo and text, to which the app applies filters, typefaces and type treatments. You can choose your own image from any of multiple sources, including a search of nice public-domain photos. The app automatically crops it to a 1:1 aspect ratio, and you can pan and rotate to choose the visible area.
Post's special sauce is the algorithmic way in which it intelligently changes the layout of the text as you change the font and resize/reshape the bounding box and its ability to pull multiple choices of coordinating palettes and text/text background color options from a photo. When you start from scratch with a photo, it automatically chooses a design that it thinks will look best with it, though you can always apply a different one.
Type options include foreground and background colors with opacity; font from a selection of 35; a background shape (plus social icons for Facebook, Pinterest, Instagram and Twitter); spacing; and alignment. Unfortunately, you can't change the text size independently from the background or change letter spacing, and you only have three line-spacing choices: very tight, very loose or normal. While that's fine for most people, type junkies (a big fanbase for these apps) might find the automation a bit too confining. The choice of fonts is quite nice. However the magic does fail some times. For example there's a design where it automatically enlarges a single word in the text; it occasionally chose the wrong word to emphasize, such as "We're having A party!"