The Good The Sony KDL-EX720 has accurate color in bright areas; handles 1080p/24 content properly; and is extremely energy-efficient. Its automatic turn-off feature saves power and its matte screen reduces glare in brighter rooms. It has solid Internet services, including numerous niche videos and exclusive Qriocity and Gracenote. Lastly, the TV boasts classy, understated styling.
The Bad It reproduces lighter black levels, and its darker areas are tinged blue. The Sony KDL-EX720 cannot customize dejudder processing and has less-even screen uniformity.
The Bottom Line The picture quality of Sony's KDL-EX720 shows some flaws but its efficiency, design, and well-stocked feature list will win plenty of converts.
Sony Bravia KDL-EX720
Sony's KDL-EX720 series represents the least-expensive model in the company's 2011 TV lineup with KDL-EX620 series lacks. It's also Sony's highest-end 2011 TV to feature a matte screen finish--not a bullet point, but something we really appreciate. The latter helps improve image quality in bright rooms, but overall the EX720's strongest suits have little to do with the picture. Those highlights include miserly power use, extensive Internet content options, and a competitive price compared with other active 3D-compatible LED-based LCD TVs.and a 240Hz refresh rate--both bullet points that the less-expensive
Editors' note: We don't have a pair of Sony's 2011 3D glasses on-hand yet, so we'll update this review with 3D picture quality notes when we have a chance to test the EX720 with the new glasses. In 2011, as in 2010, 3D picture quality does not figure into CNET's numeric performance rating.
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