Sony Bravia KDL-EX720

The Good The Sony KDL-EX720 has accurate color in bright areas; handles 1080p/24 content properly; and is extremely energy-efficient. Its automatic turn-off feature saves power and its matte screen reduces glare in brighter rooms. It has solid Internet services, including numerous niche videos and exclusive Qriocity and Gracenote. Lastly, the TV boasts classy, understated styling.

The Bad It reproduces lighter black levels, and its darker areas are tinged blue. The Sony KDL-EX720 cannot customize dejudder processing and has less-even screen uniformity.

The Bottom Line The picture quality of Sony's KDL-EX720 shows some flaws but its efficiency, design, and well-stocked feature list will win plenty of converts.

Editors' Rating
6.9 Overall

Compare

Sony Bravia KDL-40EX720
Sony Bravia KDL-40EX720
LG OLED55C7P
LG OLED55C7P
LG OLED65C7P
LG OLED65C7P
TCL 55P605
TCL 55P605
TCL 55P607
TCL 55P607
Price ... $1,700 LG $2,700 LG $600 Best Buy $800 Amazon.com
Design ...
9
9
7
7
Features ...
10
10
9
9
Performance ...
10
10
8
8
Value ...
6
6
10
10

Review

Sony Bravia KDL-EX720

Sony's KDL-EX720 series represents the least-expensive model in the company's 2011 TV lineup with 3D and a 240Hz refresh rate--both bullet points that the less-expensive KDL-EX620 series lacks. It's also Sony's highest-end 2011 TV to feature a matte screen finish--not a bullet point, but something we really appreciate. The latter helps improve image quality in bright rooms, but overall the EX720's strongest suits have little to do with the picture. Those highlights include miserly power use, extensive Internet content options, and a competitive price compared with other active 3D-compatible LED-based LCD TVs.

Editors' note: We don't have a pair of Sony's 2011 3D glasses on-hand yet, so we'll update this review with 3D picture quality notes when we have a chance to test the EX720 with the new glasses. In 2011, as in 2010, 3D picture quality does not figure into CNET's numeric performance rating.

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Specs / Prices

  • Brand Sony
  • Type 3D
  • Diagonal Class 40 in
See full specs
model Sony Bravia KDL-40EX720

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