Sony Bravia KDL-EX523

The Good The Sony KDL-EX523 series is relatively inexpensive for an LED-based LCD TV. It delivered decent black-level depth and very good video processing, including the ability to handle 1080p/24 sources. Its cinema preset provides decently accurate pictures out of the box. Sony's automatic turn-off feature saves power and its matte screen reduces glare in brighter rooms. The TV has solid Internet services, including built-in Wi-Fi, numerous niche videos, and exclusive Qriocity and Gracenote.

The Bad The Sony television exhibits murky shadow detail and blue tinge in dark areas. Uniformity is a problem with large gray splotches across black screens.

The Bottom Line The Sony EX523 series produces a solid though workmanlike picture at a price that competes well against similarly featured LED TVs.

Editors' Rating
  • Design 7.0
  • Features 7.0
  • Performance 6.0
6.6 Overall

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Sony Bravia KDL-40EX523
Sony Bravia KDL-40EX523
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Price ... $270 Amazon.com $600 BuyDig.com ... ...
Design
7
7
9
8
8
Features
7
8
9
8
7
Performance
6
5
7
6
6

Review

Sony Bravia KDL-EX523

Just as it was at the height of the cathode-ray television's popularity, the sub-$1,000 mark is a sweet spot for flat-panel TV purchasing today. Back then Panasonic and Sony were much more popular than LG or Samsung, but things have changed.

Sony has typically been a peg or two more expensive than its rivals but is now producing some value-conscious, high-enough-quality screens. The Sony EX523 series is an example of a television with a decent feature set and image quality that stands up well against the competition. It's an edge-lit LED TV that performs about as well as the LG LV5500, although each has its strengths and weaknesses. If you're a stickler looking for accurate colors or are bothered by uniformity issues it's not the TV for you, but otherwise the EX523 represents a solid value.

Series information: We performed a hands-on evaluation of the KDL-46EX523, but this review also applies to the other screen sizes in the series. All sizes have identical specs and according to the manufacturer should provide very similar picture quality.

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Specs / Prices

  • Brand Sony
  • Type LED-LCD
  • Diagonal Class 40 in
See full specs
model Sony Bravia KDL-40EX523

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