The Good Produces relatively deep shade of black; very good standard-definition video processing; accurate Cinema preset; numerous picture controls.
The Bad Lacks user-menu fine color-temperature controls; somewhat uneven backlight uniformity; slightly cumbersome menu design.
The Bottom Line Sony's entry-level LCD, the KDL-46S3000 offers fine picture quality for most viewers, but bargain shoppers and home theater sticklers alike may want something different.
Sony Bravia KDL-S3000
Sony's 2007 line of Bravia-branded LCD HDTVs includes numerous new models, but the least expensive, and therefore most likely candidate for most popular, is the KDL-S3000 series. The 46-inch KDL-46S3000 represents the largest of the series, and is priced higher than many like-size budget flat-panel TVs but lower than most 1080p models. Nonetheless the S3000 series includes two typically Sony-style "extras": an internal menu design that will be familiar to PSP and PS3 owners, along with the ability to interface with the company's optional Bravia Internet Link module. In case you're wondering, we didn't care too much for the menus and didn't test the Link since it's not available yet. As a big-screen LCD the KDL-S3000 delivered solid picture quality, including relatively deep blacks and commendable processing with standard-def sources, although as expected it couldn't quite match some of the more-expensive 1080p models available today.
Although we found its looks handsome enough, there's no denying that the KDL-46S3000 is one of the most conservative-looking flat-panel HDTVs Sony has ever produced. It's all matte black except for a glossy, black strip along the very bottom edge. The frame around the screen is nested in a slightly larger frame and protrudes a bit more around the edge than many sets we've seen, and below the screen is the standard thicker swath of perforated plastic hiding the embedded speakers. The lone nonblack accent is the prominent Sony logo.
Counting the included black stand, the KDL-46S3000 measures a compact 43.9 inches wide by 30.8 inches high by 12.1 inches deep and weighs 71 pounds. The TV itself, stripped of the stand for wall-mounting purposes, comes in at 43.9x28.8x4.6 inches and 61 pounds.
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