Today's TVs can look nice enough hanging on the wall, but nobody would mistake one for an actual painting. Until now.
Samsung will soon begin selling TVs that try their damnedest to mimic real art. Called The Frame, the new "TV" has a bezel that looks like a picture frame and displays images from its library of more than 100 art pieces, including landscape, architecture, wildlife, action scenes and drawings. You can also display your own photos.
Instead of turning off like a standard TV, leaving a blank black rectangle on the wall, The Frame is designed to always show its picture when someone is in the room. It uses a motion sensor that keeps the image onscreen as long as it senses movement. When there's no motion after awhile, the screen goes blank, saving power.
The Frame has numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels (optional, pricing TBD). An included ultraflush wall mount and "invisible" wiring approach of its OneConnect breakout box further up the design ante.
Using a TV to display still art is nothing new; companies like Sharp have done so in the past, and LG even displayed its "wallpaper" W7 OLED TV inside a custom picture frame. Many TV devices like the Chromecast, Apple TV and Amazon Fire TV default to artful screen savers. But Samsung's The Frame takes the concept further than any TV I've seen.
The Frame goes on sale this spring in 55- and 65-inch sizes. Its specifications as a TV will be roughly equivalent to 2017 Samsung sets in the MU series. Pricing was not announced.
Updated March 23 with additional photos and details.