The search is over, you were with Roku all the while
Roku's voice search hits all 30 services covered by Roku's current text search, including major services Netflix, Amazon Instant Video, Hulu Plus, Crackle, Fox Now, FXNow, HBO Go, M-Go, Time Warner Cable and Vudu. Fire TV's and Android TV's search catalogs are more limited; both still omit Netflix results, for example.
The inclusion of subscription services may actually save you money. If you're a Netflix, Amazon Prime, Hulu Plus or HBO Go subscriber, for example, you'll see results for movies available there listed as "free" in addition to those available from pay-per-view services, with costs attached.
When I looked for "The Lego Movie," Roku's search told me I could watch it for free on HBO Go, $9.99 on Vudu, Amazon or M-Go, and $14.99 on CinemaNow. The same search of Amazon Fire TV only showed me a $17.99 HD version I could purchase from Amazon, even though the box has an HBO Go app of its own. Worse, there was no option I saw for the $9.99 SD version that I could buy using Roku's Amazon Instant Video app.
With Fire TV there were often too many results. My search for "Gray's Anatomy" delivered three hits ("GREY'S Anatomy," "Greys Anatomy" and "Gray's Anatomy") and the only way to tell which was which was to click through. When I did, I discovered a movie by Spalding Gray, a special from the Paley Center for Media, and "And Everything is Going Fine," a Steven Soderbergh tribute to Spalding Gray. On one hand, it's nice to get every result available, but especially in the living room context I prefer the finer filter of Roku.
Again with Fire TV, the fact that I could watch the show Gray's Anatomy for free on Hulu Plus wasn't immediately evident. I had to drill down to the episodes that were available there (season 11, in this case) before the interface gave me a "Watch Now with Hulu Plus" option. Otherwise, of course, the only option was Amazon.
Goku speed racer, Goku!
Roku is hella fast. In my speed tests the Roku 3 (both old and new), the Stick and the Roku 2 performed equally quickly at responding to button presses, launching and navigating apps, populating thumbnails, grabbing search results and whizzing around the system menus. Any one of them will beat most cable boxes, disc players and Smart TV systems, not to mention your phone (ahem,) at getting your stories on-screen without fuss, hassle or delay.
Compared to the Apple TV, Google Nexus Player and Amazon Fire TV (both stick and box), those Rokus hold their own perfectly well. Yes, Fire TV did demonstrate an advantage launching Amazon's own content, but Roku got to it speedily enough. They're all fast enough in regular operation to satisfy most users.
The only time Roku 3 seemed to slow down was when trying to process some voice searches. There were delays of ten seconds or more while the "Thinking..." screen stayed up, which usually presaged a failed search. Meanwhile text searches were returned more quickly, and often best voice searches thanks to the on-screen keyboard's excellent auto-fill guesswork.
Streaming devices (and sticks) are mature enough that even the most basic ones will give you pretty much everything you need. That said the boxes have some advantages over the sticks, especially in terms of connectivity.
If you'd rather connect via wired Ethernet than Wi-Fi -- something I do at home because it's simply more stable even though I have a great Wi-Fi router -- get a box (not the Nexus) and not a stick. If you have an older AV receiver that lacks HDMI inputs, you may want to go with a non-Roku device to get an optical digital audio output. They all have HDMI and output 1080p.
All of the platforms offer dedicated apps for Android and iOS (with the exception of Google, which doesn't have an iOS version). All offer voice search and the ability to type in searches via text, and all are handy for when your physical remote goes missing. Roku's updated app has a My Feeds menu item, but weirdly there's no option to receive notifications on your phone -- you have to open the app and check yourself. Nonetheless, I do like Roku's app best among the three, mainly because it offers the Play On Roku function (see Screen Mirroring below for details).
In the past Roku fell short of other players in its handling of local media from the network, but that's all changed. The basic Roku Media Player app works well for getting music, photo and video files on-screen, and if you want more robust support,. If you're a serious media hoarder, however, the is a better bet than Roku.
Private listening: A potential marriage-saver
OK, you'd have to have a pretty shaky marriage for private listening to save it, but much like massage oil, the feature can smooth a potential source of marital friction. Roku 3's remote has a headphone jack, allowing you to attach any pair of headphones, such as the purple in-ear models Roku throws in the box, and listen without disturbing your spouse, neighbors or the guinea pigs.
Plugging in conveniently mutes the Roku's main audio output to the TV, and there's a little on-screen indicator for volume. I tested the range and was able to get about 50 feet away, and through a thick wall, before I experienced breakup (of the signal...) in CNET's crowded Wi-Fi environment.
Now that it's been dropped from the Roku 2, private listening is perhaps the best reason to step up to the Roku 3. Of course you could always do the same thing with third-party wireless headphones connected to an AV receiver, for example. Amazon's Fire TV and the Apple TV both work with Bluetooth headphones as well. Finally, its worth repeating that the Stick offers private listening via Roku's app.
Screen mirroring: Limited, but works well
Screen mirroring, where you can cause the contents of your phone, tablet or PC to appear on the TV screen, varies widely among the streaming boxes. My favorite is Apple TV's, which works the most consistently and with pretty much any Apple device. The Nexus' Google Cast feature (which basically mimics Chromecast) is also great and supported by numerous iOS and Android devices and apps, as well as any computer running the Chrome browser.
Mirroring on Roku and Amazon Fire TV is more limited. For Roku you still need to have an Android 4.2.2 or higher device or a PC running Windows 8.1 or higher to get full mirroring. The feature works very well in my experience. It's also worth noting that the new Roku 2 (in addition to the Roku 3 and Streaming Stick) also support mirroring. Check out our full how-to for more.
If you just want to send photos and music from your phone to Roku, you can use any Roku player in conjunction with the "Play On Roku" option in the Roku app. Again it works well to show pictures on the TV, but it would be cool if there was a "videos" option too. Music is limited to files stored on your phone.
Fire TV's mirroring is currently limited to media via the AllCast app for Android, compatibletablets or Android phones running Android 4.2 (Jelly Bean) or higher.
App support: Roku still wins, especially for specialty apps
Roku still offers more apps than any other platform. But these days, much like with Android and iOS phone app stores, pretty much every streaming device can access every major app.
Aside from iTunes, just about the only notable apps Roku is missing are the new Starz, PlayStation Vue, and local file playback favorite Kodi. See the chart for a full comparison.
If you're keeping track Roku does lack the latest interface for a few apps, most notably Amazon Instant Video and HBO Go. It would be nice to get updates on those, although it's not a deal-breaker by any means. Roku does have the latest versions of most other apps, however, including YouTube and Netflix.
Of course, Roku's selection of minor and niche apps is second to none. You can get lost for hours browsing the channel store for esoterica, and can often discover some real gems. My animal-crazy 5-year-old convinced me to get her a subscription to the National Geographic Kids channel, for example, and it turned out to be a great investment in educational, engaging television that's available nowhere else.
Roku makes finding new apps relatively easy, although there is a sort of firehose effect. A new addition to the software is a search window just for channels in the channel store; as always, you can also find apps from Roku's main search window, and search for them via voice as well.
The verdict: Roku is still the best, but the Stick is a better deal than the 3
The other streaming boxes have a few advantages over Roku, especially if you care about gaming or screen mirroring. And if you're all in with Apple's or Amazon's ecosystem, you'll probably be happier sticking with one of those devices.
For almost everyone else, Roku's platform is the best. The main question is which Roku to buy. The $50 Stick has everything most people need, and if you want the fancy remote you can add it for another $30. The main reason to get the 3 instead is if you want Ethernet and the remote.