The current crop of 360-degree cameras have one thing in common: They're expensive at upward of $350. LG's 360 Cam is the one exception at the moment coming in at a more reasonable $200 (£200, AU$400).
A low price is a convincing argument when trying to get a lot of people to adopt a new technology. That's almost impulse pricing for a gadget like this, and I imagine for some it will be cheap enough to pick one up for the hell of it. If you like wowing your friends and family with the latest tech, the 360 Cam will definitely do that.
Instead of a ball like Samsung's Gear 360 or a box like the Nikon KeyMission 360, this two-lens camera looks very similar to Ricoh's Theta cameras, though the LG is short and stout, not long and slim. A plastic sheath securely slides over its lenses, protecting them when you slip it in a pocket or toss in a bag. And when you're ready to shoot, just remove it and use it as a handgrip by clicking it onto the camera's bottom.
The camera's lenses each have an angle of view of 200 degrees -- ample coverage for stitching together for a single spherical image. A quick press of the shutter release just below the lens snaps a 16-megapixel 360 selfie (5,660x2,830 pixels) or a slightly longer press starts it capturing some 2K-resolution video (2,560x1,280 pixels). But before you start snapping, you'll need to pop in a microSD card for storage: It supports cards up to 2TB (should those ever exist), which isn't included.
Without a screen and just two buttons -- the shutter release and power -- you'll have to use the LG Cam Manager mobile app to do anything beyond simple photo and video captures. Available for iOS and Android, the app gives you control over the camera and lets you preview and review your shots.