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Fujifilm FinePix Z700EXR review: Fujifilm FinePix Z700EXR

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The Good Handy touchscreen-based shooting mode; large display.

The Bad EXR technology adds complexity but little else; lacks a wide-angle zoom; picture quality is only average.

The Bottom Line The Fujifilm FinePix Z700EXR doesn't quite have the style of Sony's Cyber-shot TX-series cameras, but it's still pretty smart, and it's much cheaper. The touchscreen interface works well, and the face-detection mode is very effective. The picture quality is only average, though, and the EXR tech is looking rather weak nowadays

6.5 Overall

The Fujifilm FinePix Z700EXR is a smart, all-metal, super-slim camera with a 12-megapixel sensor, 5x optical zoom and touchscreen interface. It also sports Fujifilm's EXR sensor, which can pair up pixels to provide extra sensitivity and lower noise at high ISOs, or increased dynamic range in high-contrast lighting. At a price of around £180, the Z700EXR looks like pretty good value.

Touch it up
In terms of build quality and finish, the Z700EXR isn't in quite the same league as Sony's lush little Cyber-shot TX-series cameras. But the Z700EXR isn't far off, and it's much cheaper. The lacquered metal finish is attractive and, around the back, there's a large, 89mm (3.5-inch), 16:9, widescreen LCD touchscreen with a curious mirrored finish, although it's perfectly easy to see when the camera's powered up.

In its normal, 12-megapixel mode, the Z700EXR produces sharp, colourful images, but it's best not to go past ISO 400. The high-sensitivity EXR mode halves the pixel count but doesn't bring any corresponding benefits -- the pictures are still noisy and mushy (click image to enlarge)

There are no physical controls, so you make all your adjustments by tapping icons and menus on the screen. The sensitivity is just about right, and the camera beeps to provide audio feedback. Rather cleverly, the camera rotates the icons if you turn it clockwise to take a shot vertically. Annoyingly, this doesn't work if you turn the camera anti-clockwise.

Facebook fans can tag their favourite shots on the camera and use the bundled software to upload them automatically. You can do the same with your YouTube clips. The face-detection system is good too, easily recognising faces in profile, and proving able to identify individuals too. It can even recognise your pets' faces -- dogs and cats only, mind -- although not, for some reason, when dogs and cats are in the same frame.

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