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HolidayBuyer's Guide

Amazon Fire HD 10 (2017) review:

An amazing big-screen tablet value

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The Good A great value for a 10-inch tablet with a high-res screen and solid performance. Starts with 32GB of storage, the same as an iPad. Hands-free Alexa works as well as it does on an Echo.

The Bad Really pushes you towards Amazon services, making other media options harder to find and use. Some popular apps are not available through Amazon's app store. The glossy screen makes movie-watching hard at times.

The Bottom Line It's missing a few key apps and features, but with a lower price, faster processor, more storage and new Alexa features, the Amazon Fire HD 10 is an amazing value for a high-gloss media tablet.

CNET Editors' Rating

8.2 Overall
  • Design 8.0
  • Features 8.0
  • Performance 8.0

The 10-inch tablet remains the perfect size for slate-style devices. Any smaller, and you're in big-screen phone ("phablet") territory. Larger, and one might as well get a full-featured laptop or convertible. But right in that sweet spot sits Apple's category defining 9.7-inch iPad, the slightly larger 10.5-inch iPad Pro, the 9.7-inch Samsung Tab S3, the 10-inch Lenovo Tab 4 and now, the new-for-2017 10-inch Amazon fire HD 10. While we found its 2015 predecessor to be underpowered and overpriced, the refresh of Amazon's largest tablet is notably faster, has built-in access to the Alexa digital assistant for the first time -- and comes with a huge price cut.

Starting at $150, It's less than half the price of the current basic 9.7-inch Apple iPad, which is $329 (£339 or AU$469). Both devices start with 32GB of storage and HD screen resolutions -- 1,920x1,200 for the Fire HD, 2,048x1,536 for the iPad.

The new Fire HD 10 is £149 in the UK. It's not currently available in Australia, but that price works out to around AU$192. 

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