The Good A great value for a 10-inch tablet with a high-res screen and solid performance. Starts with 32GB of storage, the same as an iPad. Hands-free Alexa works as well as it does on an Echo.
The Bad Really pushes you towards Amazon services, making other media options harder to find and use. Some popular apps are not available through Amazon's app store. The glossy screen makes movie-watching hard at times.
The Bottom Line It's missing a few key apps and features, but with a lower price, faster processor, more storage and new Alexa features, the Amazon Fire HD 10 is an amazing value for a high-gloss media tablet.
An amazing big-screen tablet value
The 10-inch tablet remains the perfect size for slate-style devices. Any smaller, and you're in big-screen phone ("phablet") territory. Larger, and one might as well get a full-featured laptop or convertible. But right in that sweet spot sits Apple's category defining , the slightly larger 10.5-inch iPad Pro, the 9.7-inch , the 10-inch and now, the new-for-2017 10-inch Amazon fire HD 10 ($229.99 at Amazon.com). While we found its to be underpowered and overpriced, the refresh of Amazon's largest tablet is notably faster, for the first time -- and comes with a huge price cut.
Starting at, It's less than half the price of the current basic 9.7-inch Apple iPad, which is $329 (£339 or AU$469). Both devices start with 32GB of storage and HD screen resolutions -- 1,920x1,200 for the Fire HD, 2,048x1,536 for the iPad.
But the iPad is, even after all these years, slick-looking and well-proportioned, with a metal chassis available in three colors. The Fire HD 10 is, well, thick and a little unwieldy, with a plastic back. It also has color options -- black, blue and red -- but just changes the color of the plastic panel on the back.
This is the best tablet deal in history
For an impossible $99.99, you can get a 10-inch HD tablet with oodles of bells and whistles. Game, set and match, Apple. Plus: a super-fast mobile charger.
Amazon Fire HD 10 review: An amazing big-screen tablet value
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