The 10-inch tablet remains the perfect size for slate-style devices. Any smaller, and you're in big-screen phone ("phablet") territory. Larger, and one might as well get a full-featured laptop or convertible. But right in that sweet spot sits Apple's category defining 9.7-inch iPad, the slightly larger 10.5-inch iPad Pro, the 9.7-inch Samsung Tab S3, the 10-inch Lenovo Tab 4 and now, the new-for-2017 10-inch Amazon fire HD 10. While we found its 2015 predecessor to be underpowered and overpriced, the refresh of Amazon's largest tablet is notably faster, has built-in access to the Alexa digital assistant for the first time -- and comes with a huge price cut.
Starting at $150, It's less than half the price of the current basic 9.7-inch Apple iPad, which is $329 (£339 or AU$469). Both devices start with 32GB of storage and HD screen resolutions -- 1,920x1,200 for the Fire HD, 2,048x1,536 for the iPad.
The new Fire HD 10 is £149 in the UK. It's not currently available in Australia, but that price works out to around AU$192.
All our Fire HD 10 coverage is right here.
Looking for close-up pictures of the Amazon's new 10-inch tablet? We've got you covered.
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Amazon has dramatically lowered the price of its 10-inch tablet to $150, added more memory and a new hands-free Alexa feature.