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When it comes to Tag, Microsoft's it (photos)

Microsoft Tag is an effort to give printed publications and signs a way to directly link to online content.

Ina Fried

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Gotta love those tags

Reminiscent of the old CueCat, Microsoft Tag technology uses a two-dimensional bar code to link a print publication to online content. Tag, though, uses a cell phone's camera, rather than requiring a separate gadget.

The splotches in the Microsoft Tag bar codes can themselves be customized, such as this one made of hearts for a wedding magazine.

More: Microsoft tries to reinvent the bar code

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2 of 4 Ina Fried/CNET

Tags everywhere

Some examples of Microsoft Tags in action, shown here on a magazine, software box and response card.

More: Microsoft tries to reinvent the bar code

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3 of 4 Ina Fried/CNET

Aim here

Microsoft Tags require users to install a small bit of software on their phone and then use that program, along with their cell phones, to get links to online information.

More: Microsoft tries to reinvent the bar code

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4 of 4 Ina Fried/CNET

Halo gets a tag

Microsoft included a tag on the box for Halo Wars, seen here.

More: Microsoft tries to reinvent the bar code

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