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Want to sell your game? Host a post-apocalyptic pig roast!

We trekked out to the far reaches of deepest Brooklyn last night to check out an under-development video game called Borderlands.

Dan Ackerman
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Dan Ackerman
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We trekked out to the far reaches of deepest Brooklyn to check out an under-development video game called Borderlands.

While hands-on demos of upcoming games are usually enough to get us to show up, publisher 2K went a little further, turning a Williamsburg warehouse into a B-movie set, complete with props straight out of Mad Max, costumed bartenders, and an entire roasted pig, gleefully hacked up for the attendees.

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