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It's a Samsung Galaxy S7 Edge, or is it? Nope, it's the Xplay6 from Chinese phone maker Vivo, and while it looks like a Korean phone from the front, the rear's actually all Apple, as you'll soon see.
But before we get to the back, check out its iPhone-inspired fingerprint sensor rim on the Samsung-shaped home button. It's terribly confusing.
The curved edges of the phone are very much like Samsung's flagship from last year.
The phone is pretty slim at just 8.44 mm (0.33 inches).
The rear takes its design cues from Apple's iPhone 7.
The 12- and 5-megapixel rear cameras let you take pictures with a bokeh (depth-of-field) effect.
The phone's two different design styles somehow work.
The phone also borrows Samsung's curving edge screen feature.
The Xplay6 also has an Apple-inspired Control Center. It runs on Android 6.0 Marshmallow.
The phone retails for about $655 (£520, AU$860) in China. It's also being sold in India.