X

Touring Target's Open House for smart home tech

A shopping experience centered around the smart home, Target's new San Francisco space lets you try out connected tech in a "dream home" setting.

joshmiller.jpg
andrewgebhart.jpg
joshmiller.jpg
Josh Miller
andrewgebhart.jpg
Andrew Gebhart
target-open-house-7373-001.jpg
1 of 22 Josh Miller/CNET

Target's feeling smart

Welcome to Target's new Open House. Designed to showcase how smart home tech works together, the retail giant's newly opened space in San Francisco is a place to learn about both new and up-and-coming connected gadgets.

target-open-house-7373-001.jpg
2 of 22 Josh Miller/CNET

Dream, try and buy

The "Open House" is split into three main spaces:

-The Forum offers a space in which to peruse and buy more than 50 retail-ready products.

-The Dream Home showcases the tech in a futuristic setting so you can see how devices will apply to your life.

-The Garage is a space where startups can show off their up-and-coming products.

target-open-house-7373-001.jpg
3 of 22 Josh Miller/CNET

The Forum

Here's the Forum -- where tried and tested products live.

target-open-house-7373-001.jpg
4 of 22 Josh Miller/CNET

Time to shop

In the Forum, you can browse various products, and buy any that appeal to you. If you're not ready to buy, you can "Like" a product so that Target knows you're interested.

target-open-house-7373-001.jpg
5 of 22 Josh Miller/CNET

Smart ducky

Each product is linked to a monitor that walks you through its features. This rubber ducky sits in the bathtub and lets you know how hot the water is.

target-open-house-7373-001.jpg
6 of 22 Josh Miller/CNET

Get info

For the bigger products on the walls, you tap the small circles (like the one on the right) to pull up the large circle of info.

target-open-house-7373-001.jpg
7 of 22 Josh Miller/CNET

Familiar gear

We saw lots of familiar gadgets in the Forum, including the Anova sous vide cooker.

target-open-house-7373-001.jpg
8 of 22 Josh Miller/CNET

Cinder

Here's the Cinder -- a cooker that promises the precision of sous vide without the water.

target-open-house-7373-001.jpg
9 of 22 Josh Miller/CNET

Why not take a selfie?

On your way out of the Forum, you can snap a quick selfie. Your picture then pulls up on the screen. So the phrase "It's all about..." ends up meaning you.

target-open-house-7373-001.jpg
10 of 22 Josh Miller/CNET

The Dream Home

A more conceptual space than the Forum, the Dream Home showcases connected tech working together in a futuristic setup.

target-open-house-7373-001.jpg
11 of 22 Josh Miller/CNET

Explore an interconnected future

The Dream Home has three sections: the living room, the bedroom and the kitchen.

target-open-house-7373-001.jpg
12 of 22 Josh Miller/CNET

The living room

Here's the living room. The Dream Home is made of acrylic and I must say, it's beautiful.

target-open-house-7373-001.jpg
13 of 22 Josh Miller/CNET

Themed living

The big screen in the living room changes to fit different themes.

target-open-house-7373-001.jpg
14 of 22 Josh Miller/CNET

Exploring connectivity

You can also see products like the Roomba robotic vacuum at work.

target-open-house-7373-001.jpg
15 of 22 Josh Miller/CNET

The bedroom

Here's the Dream Home bedroom.

target-open-house-7373-001.jpg
16 of 22 Josh Miller/CNET

The Garage

Finally, the Garage lets startups show their tech and get feedback directly from customers. You can head here to see gadgets still being developed -- a glimpse into the future.

target-open-house-7373-001.jpg
17 of 22 Josh Miller/CNET

Where startups shine

Right now, the Garage features 16 products.

target-open-house-7373-001.jpg
18 of 22 Josh Miller/CNET

Products in development

The Garage products aren't for sale yet. You can still "Like" the products with interactive displays and give feedback to Target's reps.

target-open-house-7373-001.jpg
19 of 22 Josh Miller/CNET

Brilliant Control

One of the products on display in the Garage, the Brilliant Control replaces a standard light switch. You can then use the touchscreen to control your smart home gear. It even works with Amazon's digital assistant Alexa.

target-open-house-7373-001.jpg
20 of 22 Josh Miller/CNET

One ring to rule your health

Motiv titanium rings check your heart rate and monitor your sleep. They say that "steps" are a thing of the past.

target-open-house-7373-001.jpg
21 of 22 Josh Miller/CNET

An app for a ring

Here's the Motiv app.

target-open-house-7373-001.jpg
22 of 22 Josh Miller/CNET

Round 2 looks good

This is actually Target's second such installation. The first Target Open House was similarly themed, but both the Garage and the Dream Home are brand-new. Above this Open House is a Target retail branch, and surely Target would love nothing more than for a product to get positive feedback in the Garage, move to the Dream Home and the Forum, and finally earn its way onto the shelves of Target stores.

More Galleries

Huge Historic Locomotives and More at the Western Pacific Railroad Museum
western-pacific-railroad-museum-1-of-49

Huge Historic Locomotives and More at the Western Pacific Railroad Museum

47 Photos
2023 Honda Accord Debuts New Look, Hybrid Updates
2023 Honda Accord Hybrid

2023 Honda Accord Debuts New Look, Hybrid Updates

69 Photos
2023's Best TV and Streaming Shows You Can't Miss on Netflix, HBO, Disney Plus and More
mandalorian-3-social.png

2023's Best TV and Streaming Shows You Can't Miss on Netflix, HBO, Disney Plus and More

62 Photos
Hubble and James Webb Space Telescope Images Compared: See the Difference
james-webb-seq-00-14-05-10-still002

Hubble and James Webb Space Telescope Images Compared: See the Difference

12 Photos
OnePlus 11 Flaunts Its Curving Glass and Metal Body
Image showing a OnePlus phone

OnePlus 11 Flaunts Its Curving Glass and Metal Body

31 Photos
Harry Potter NYC in photos: A slice of Hogwarts tucked away in Manhattan
hp-nyc-store

Harry Potter NYC in photos: A slice of Hogwarts tucked away in Manhattan

24 Photos
See Samsung's Galaxy S23 Lineup
Samsung Galaxy S23

See Samsung's Galaxy S23 Lineup

10 Photos