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Touring Target's Open House for smart home tech

A shopping experience centered around the smart home, Target's new San Francisco space lets you try out connected tech in a "dream home" setting.

Josh Miller
Andrew Gebhart Former senior producer
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Target's feeling smart

Welcome to Target's new Open House. Designed to showcase how smart home tech works together, the retail giant's newly opened space in San Francisco is a place to learn about both new and up-and-coming connected gadgets.

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Dream, try and buy

The "Open House" is split into three main spaces:

-The Forum offers a space in which to peruse and buy more than 50 retail-ready products.

-The Dream Home showcases the tech in a futuristic setting so you can see how devices will apply to your life.

-The Garage is a space where startups can show off their up-and-coming products.

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The Forum

Here's the Forum -- where tried and tested products live.

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Time to shop

In the Forum, you can browse various products, and buy any that appeal to you. If you're not ready to buy, you can "Like" a product so that Target knows you're interested.

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Smart ducky

Each product is linked to a monitor that walks you through its features. This rubber ducky sits in the bathtub and lets you know how hot the water is.

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Get info

For the bigger products on the walls, you tap the small circles (like the one on the right) to pull up the large circle of info.

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Familiar gear

We saw lots of familiar gadgets in the Forum, including the Anova sous vide cooker.

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Cinder

Here's the Cinder -- a cooker that promises the precision of sous vide without the water.

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Why not take a selfie?

On your way out of the Forum, you can snap a quick selfie. Your picture then pulls up on the screen. So the phrase "It's all about..." ends up meaning you.

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The Dream Home

A more conceptual space than the Forum, the Dream Home showcases connected tech working together in a futuristic setup.

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Explore an interconnected future

The Dream Home has three sections: the living room, the bedroom and the kitchen.

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The living room

Here's the living room. The Dream Home is made of acrylic and I must say, it's beautiful.

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Themed living

The big screen in the living room changes to fit different themes.

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Exploring connectivity

You can also see products like the Roomba robotic vacuum at work.

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The bedroom

Here's the Dream Home bedroom.

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The Garage

Finally, the Garage lets startups show their tech and get feedback directly from customers. You can head here to see gadgets still being developed -- a glimpse into the future.

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Where startups shine

Right now, the Garage features 16 products.

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Products in development

The Garage products aren't for sale yet. You can still "Like" the products with interactive displays and give feedback to Target's reps.

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Brilliant Control

One of the products on display in the Garage, the Brilliant Control replaces a standard light switch. You can then use the touchscreen to control your smart home gear. It even works with Amazon's digital assistant Alexa.

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One ring to rule your health

Motiv titanium rings check your heart rate and monitor your sleep. They say that "steps" are a thing of the past.

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An app for a ring

Here's the Motiv app.

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Round 2 looks good

This is actually Target's second such installation. The first Target Open House was similarly themed, but both the Garage and the Dream Home are brand-new. Above this Open House is a Target retail branch, and surely Target would love nothing more than for a product to get positive feedback in the Garage, move to the Dream Home and the Forum, and finally earn its way onto the shelves of Target stores.

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