The Baselworld watch fair is where the world’s premium fashion brands gather together to flaunt their latest lines of expensive watches and jewellery. It’s where you need to go if you want to buy a watch that costs as much as a house.
CNET was on the show floor, taking a look at how the luxury brands are beginning to embrace smart wear. Away from the high profile launches however, Baselworld is littered with weird and sometimes unbelievable sights. This is an industry that’s clearly not short of cash.
I’ve gathered together some of my favourite behind-the-scenes shots, including booths that look like luxury hotels, a host of high-end vehicles and even a personal appearance from Arnold Schwarzenegger.
First up, the conference building itself. It's called the Messe Basel and has at its centre a huge metal circle, under which are various places to get coffee. Looking up, it provides a very striking view.
As is usual for tradeshows, individual brands create their own booths within the conference building walls.
Less usual is the sheer opulence of the vast majority of these booths. These structures are only temporary -- they'll be taken down in a few days when the show ends -- but they look like the outside of Beverly Hills' most exclusive shopping district.