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The NFL Experience opens in Times Square

Scott Stein takes a tour through the brand-new "NFL Experience" in Times Square, a new tourist attraction in New York City.

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Sarah Tew
NFL Experience opens in Times Square
1 of 39 Sarah Tew/CNET

The NFL Experience is a new tourist attraction in New York City, located at 7th Avenue and 47th Street, at the north end of Times Square.

NFL Experience opens in Times Square
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Tickets for visitors will be $40 USD.

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We took a stroll through the entire "experience," to see what it contains.

NFL Experience opens in Times Square
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Upon exiting the elevator, we were invited to take a picture against a greenscreen.

NFL Experience opens in Times Square
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Gatorade is an official NFL sponsor, so naturally the greenscreen photos are incorporated into a Gatorade-themed composite image.

NFL Experience opens in Times Square
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If you were hoping to spend some additional money on snacks while visiting the experience, you're in luck.

NFL Experience opens in Times Square
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A series of touchscreen tables allow visitors to explore information about teams, watch historic game clips and more.

NFL Experience opens in Times Square
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Scott is a Jets fan, so when prompted to "learn more" about whatever team he wants, he naturally clicked in to watch some Jets highlight clips.

NFL Experience opens in Times Square
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As you walk toward the entry to a movie theatre, you can check out all the memorabilia in a series of wall displays like this one.

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We were led into a "4D" theatre with seats that promised to shake.  I wonder if we'll leave with concussions.

NFL Experience opens in Times Square
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The film that is shown is a mix of "experiences", probably intended to evoke all our emotions about football.  Images are projected on not just one, but three walls and the ceiling.

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Nothing stops football, not even snow.

NFL Experience opens in Times Square
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The rumbly 4D seats are by D-Box.

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Onward... to the locker room!

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Various displays give you an idea of the sort of gear inside an actual NFL team's locker room.

NFL Experience opens in Times Square
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This stuff must be exciting to someone.  I'm not the target market.

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Next are a series of tech-assisted experiences where you can "dress up" as your favorite player.

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Scott will surely pick a Jets jersey.

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His face is superimposed on a figure that sort of moves around the screen mimicing his movements.  

NFL Experience opens in Times Square
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Next up are some physical challenges like this vertical jump.  

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Or this "Lev Sled," which Scott was determined to nail.

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Then there was this hand comparison wall, where you can see various pro players hand sizes.

NFL Experience opens in Times Square
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A lot of the displays allowed you to compare yourself to pro players, like this one about height.

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Hmmm, wanna put your face in this helmet-shaped display and experience what it's like to have a football coach train you? Jon Gruden coaches us through a few basic plays.

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They may be expecting Disney-style lines for the football-throwing challenge.

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Scott tried his best.

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If at first you don't succeed...

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Try, try again.

NFL Experience opens in Times Square
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Oh look, in addition to men's and women's rooms, there is an All Gender bathroom.  Very progressive, NFL. 

NFL Experience opens in Times Square
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Now we've walked down to the next level: the "field."

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Here we can view all sorts of Super Bowl-related stuff.

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Like this trophy in a case.

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And what by far was the most interesting display of all, the Super Bowl rings.

NFL Experience opens in Times Square
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These things are ridiculous.  

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And enjoy this mirrored tunnel display on your way out.  

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Exit through the gift shop, of course.

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And if you are hungry, there are all sorts of stadium-like foods to try. At stadium prices.

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I cannot for the life of me imagine what this "Arizona Cardinals Pump Fake" is like. Is this a thing? People in Arizona pay to eat this?  

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Scott tried the chicken and waffles, which seemed to come in a "Grub Tub" that screws onto the top of a soda bottle with a straw coming up through the center of the tub. I've seen enough.

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