The Lytro press event (photos)

In San Francisco today, Chief Executive of Lytro Inc., Ren Ng unveils the Lytro camera. Seen here is the "red hot" model. The cameras are available for preorder today and will begin shipping some time in 2012.

For more detailed information on the Lytro camera, check here.

The three versions of the camera, from left to right: red hot, graphite, and electric blue.

For more detailed information on the Lytro camera, check here.

The red hot and graphite versions come with 8GB or storage with the a $399 price tag. The 16GB electric blue will sell for $499 for 16GB.

For more detailed information on the Lytro camera, check here.

Instead of focusing on one point, the Lytro gathers light information in a given scene, then later allows you to easily change the focus point.

For more detailed information on the Lytro camera, check here.

Here we see the exact same image, with a different focus point.

For more detailed information on the Lytro camera, check here.

For more detailed information on the Lytro camera, check here.

The Lytro's viewing screen in action.

For more detailed information on the Lytro camera, check here.

The camera has only two buttons: power and shoot. It also includes one USB port as well as a zoom function achieved by sliding your finger over a subtle slider.

For more detailed information on the Lytro camera, check here.

Here on the top you can see the shot button as well as the zoom slider above it.

For more detailed information of the Lytro camera, check here.