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The iPhone features Samsung coveted (pictures)

A 2010 "relative evaluation report" purportedly details Samsung's desire to be more like Apple -- "more luxurious" in design, with more "fun factor."

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James Martin

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Landscape controls

Apple says that an internal Samsung document is proof that the company intended to copy the popular iPhone piece by piece and step by step.
The "relative evaluation report" on the Galaxy S1 and iPhone, published in March 2010, goes through Apple's iPhone features one by one, pointing out the differences lacking in Samsung products and "direction for improvement" steps Samsung must take to offer the functionality of the wildly popular device.
This graphic highlighting the iPhone's landscape controls is captioned: Directions for improvement: Landscape mode should be supported whether rotated horizontally to the right or left.
Click on for a look at more of Samsung's analysis of its own products, and how they compared to Apple's iPhone, and more directions for improvement.
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Menu icons

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Make it fit

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Loading?

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Remove the unnecessary

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Icon detailing

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Icon effects

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Increased legibility

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Transition effects

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Intuitive icons

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Select intuitive, emotional backgrounds

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Sound effects

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Functional UX

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Dynamic effects

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Make it fun

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Smooth camera preview

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Fun maps animations

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Page flipping animations

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Shaking icons

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Deleting is fun, too

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Flying envelopes, boring trash

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Review policy on copying

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More dynamic camera

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Video preview

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Voice editing functions

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Fewer steps, better access

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