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The company's new medium-format camera seems like a well-designed adaptation to the mirrorless architecture.
Most pro manufacturers' "lifestyle" product shots tend to show the cameras in men's hands, which makes them look a little smaller. The X1D actually feels like it's the right size for both large and small hands.
You can see how much of the body is occupied by the large 42.8x32.9mm sensor. As on most mirrorless models, the distance between the mount and the sensor (the flange back) is pretty small.
At its narrowest, the body is just wide enough to fit the array of connectors.
In addition to two SD card slots, the camera has a USB-C, HDMI, mic input and headphone jack. The compartments are dust- and weather-sealed.
Though the 3-inch/7.5cm back display isn't larger than that found on most dSLRs, Hasselblad really takes advantage of the space, which also makes it a very responsive touchscreen interface.
(Please ignore the fact that I forgot to remove the plastic protection sheet.)
The camera doesn't have continuous autofocus, but Hasselblad says that will likely become available via a firmware upgrade.
The battery slides in flush with the bottom, obviating the need for a separate cover; to pop it out, you press in, similar to the ejection design of an SD card.
The camera has pronounced front and thumb grip areas with a rubberized feel. Note how the mode dial is recessed into the body.
To unlock the mode dial, you press in and pop it up from the body. That's a neat design.
The orange shutter button commemorates the company's 75th anniversary this year.
The focus mode and ISO/white balance buttons don't require excessive force, but the power button seems to need a more decisive press to operate.
The two lenses designed specifically for the camera's X mount are more compact than those for the standard-size H mount. You can use H-mount lenses with an optional adapter.
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