The fresh new look of Apple iOS 7 (pictures)

Boasting a cleaner design, smoother layout, plus that "skinny jeans" retro font, Apple's new iOS 7 shows icons that are are flatter, brighter, and almost appear to float above the screen. Check out our First Take of iOS 7 for a deeper dive.

The lock screen is a fresh approach, as well, as are the enhanced notifications.

We finally get a Control Center, which puts your most-used settings front and center, and available from any screen.

iOS 7 will launch on September 18 for the iPhone, with other devices coming later.

Apple announced that iMovie, iPhoto, Pages, Keynote, and Numbers will be free with any new iOS device.

The shutter button on the camera app becomes a large red circle. It surfaces all your shooting modes, and you can apply filters.

With multitasking, you'll be able to see a screenshot of each running app.

As does the App Store. Notice the white background, which is a common theme.

Apple's new iOS 7 features a redesigned calendar as well.

The new look extends into a host of other features like Messaging.

Mail gets more minimalist, as well.

The photo app in iOS 7 has been completely redone. Gone is the endless list of shots; photos now get broken up into "moments," much like what the company's been doing in iPhoto for years.

Apple iOS 7 features a worked-over Safari mobile browser, too. The app now has a tab view.

Siri in iOS 7 gets smarter, too. It's now able to tackle more-complicated voice commands, such as "Play my last voice mail," or "turn on my Buetooth," or "increase my brightness".

The iTunes Radio Internet music service, long rumored, is officially part of the new iOS 7 operating system.

iOS 7 now allows you to push your photos straight to the cloud from your iPhone.