The 901F has Philips trademark Ambilight feature, where colored lights on the TV's back shine on the wall behind.
Taste the rainbow
Ambilight can be set to correspond with the on-screen image.
Black and blue
In addition to mirroring the on-screen color, seen here as blue contrasting with OLED's perfectly black screen, a user can choose a static, neutral color.
The colors come courtesy of LED lights along three sides of the TV's rear.
Light and sound
In addition to Ambilight, the 901F has an integrated sound system with six forward-firing speakers. Smart TV functionality is provided by Google's Android TV system.
All that OLED goodness
The main appeal of the 901F isn't pretty lights and sound, however. It's OLED picture quality, with similarly superb contrast, wide color and 4K resolution as LG's models. It supports HDR as well, but not Dolby Vision like LG's do.
The 55-inch 910F is coming to Europe at a yet-undisclosed price sometime before the end of the year.