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First OLED TV from Philips flashes pretty lights

Not content to let LG dominate the market for upscale, high-performance OLED TVs, Philips debuts the 901F, complete with the colorful backlight system known as Ambilight.

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David Katzmaier

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Philips gets an OLED TV

At the IFA trade show in Berlin, Philips introduced its first TV to use OLED technology, promising the same kind of spectacular image quality seen on LG's OLED TVs like the B6P series.

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Colorful backside

The 901F has Philips trademark Ambilight feature, where colored lights on the TV's back shine on the wall behind.

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Taste the rainbow

Ambilight can be set to correspond with the on-screen image.

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Black and blue

In addition to mirroring the on-screen color, seen here as blue contrasting with OLED's perfectly black screen, a user can choose a static, neutral color.

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More LEDs

The colors come courtesy of LED lights along three sides of the TV's rear.

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Light and sound

In addition to Ambilight, the 901F has an integrated sound system with six forward-firing speakers. Smart TV functionality is provided by Google's Android TV system.

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All that OLED goodness

The main appeal of the 901F isn't pretty lights and sound, however. It's OLED picture quality, with similarly superb contrast, wide color and 4K resolution as LG's models. It supports HDR as well, but not Dolby Vision like LG's do.

The 55-inch 910F is coming to Europe at a yet-undisclosed price sometime before the end of the year.

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